Issues

Women in Management Papers from the British Academy of Management

Why marketers need a new concept of culture for the global knowledge economy

Nigel Holden
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Identifying successful marketing strategies by export regional destination

Nora Lado; Ester Martínez‐Ros; Ana Valenzuela
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Consumer attitude toward gray market goods

Jen‐Hung Huang; Bruce C.Y. Lee; Shu Hsun Ho
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Global procurement of service activities by service firms

Masaaki Kotabe; Janet Y. Murray
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Virtual exhibitions: an exploratory study of Middle East exhibitors' dispositions

Liz Lee‐Kelley; David Gilbert; Nada F. Al‐Shehabi
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An inquiry into born‐global firms in Europe and the USA

Gary Knight; Tage Koed Madsen; Per Servais
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Book Review

Winning Strategies for the New Latin Markets

John E. Spillan
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Business and Management Research: How to Complete Your Research Project Successfully

Kevin E. Voss
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Children – Consumption, Advertising and Media

Ronald B. Mitchell
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