Issues

Beyond national culture: implications of cultural dynamics for consumer research

C. Samuel Craig; Susan P. Douglas
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Beyond national culture: implications of cultural dynamics for consumer research

Service innovation strategy and process: a cross‐national comparative analysis

Ian Alam
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Service innovation strategy and process: a cross‐national comparative analysis

Extending the construct of consumer ethnocentrism: when foreign products are preferred

Jill Gabrielle Klein; Richard Ettenson; Balaji C. Krishnan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Extending the construct of consumer ethnocentrism: when foreign products are preferred

Accelerated internationalisation: evidence from a late investor country

José Pla‐Barber; Alejandro Escribá‐Esteve
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Accelerated internationalisation: evidence from a late investor country

Excitement or sophistication? A preliminary exploration of online brand personality

Shintaro Okazaki
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Excitement or sophistication? A preliminary exploration of online brand personality

Editorial

Editorial

Robert E. Morgan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Editorial