Issues

Special Issue: International perspectives on nation branding. Guest Editors: Keith Dinnie, T.C. Melewar

Book Review

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Marc Fetscherin
View articletitled, How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Add to Citation Manager for How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Nation branding and integrated marketing communications: an ASEAN perspective

Keith Dinnie; T.C. Melewar; Kai‐Uwe Seidenfuss; Ghazali Musa
View articletitled, Nation branding and integrated marketing communications: an ASEAN perspective
Open the PDF for in another window
Add to Citation Manager for Nation branding and integrated marketing communications: an ASEAN perspective

China and the Olympics: views of insiders and outsiders

Louise A. Heslop; John Nadeau; Norm O'Reilly
View articletitled, China and the Olympics: views of insiders and outsiders
Open the PDF for in another window
Add to Citation Manager for China and the Olympics: views of insiders and outsiders

The underlying social identities of a nation's brand

Richard Lee; Jane Klobas; Tito Tezinde; Jamie Murphy
View articletitled, The underlying social identities of a nation's brand
Open the PDF for in another window
Add to Citation Manager for The underlying social identities of a nation's brand

Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

Steven Pike; Constanza Bianchi; Gayle Kerr; Charles Patti
View articletitled, Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market
Open the PDF for in another window
Add to Citation Manager for Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market

The determinants and measurement of a country brand: the country brand strength index

Marc Fetscherin
View articletitled, The determinants and measurement of a country brand: the country brand strength index
Open the PDF for in another window
Add to Citation Manager for The determinants and measurement of a country brand: the country brand strength index

Guest editorial

Guest editorial

Keith Dinnie; T.C. Melewar
View articletitled, Guest editorial
Add to Citation Manager for Guest editorial