Issues

Special Issue: Strategic marketing in an international marketplace. Guest Editors: John Ford, Vicky Crittenden

Guest editorial

John Ford; Vicky Crittenden
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Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave)

Steven Chen
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Halal endorsements: stirring controversy or gaining new customers?

Bodo B. Schlegelmilch; Mubbsher Munawar Khan; Joe F. Hair
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Antecedents of product placement effectiveness across cultures

Fanny Fong Yee Chan; Dan Petrovici; Ben Lowe
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Open air markets: uniquenesses about African marketing channels

Vincent Onyemah; Simon O. Akpa
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Cultural influences on expectations and evaluations of service quality in emerging markets

Rodrigo Guesalaga; Meghan Pierce; Daiane Scaraboto
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I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico

Reto Felix; Karin Braunsberger
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Outsourcing destination choices: the role of economic and cultural attributes

Grigorios Livanis; Christopher J. Robertson; Khalid M. Al-Shuaibi; Khalid Hussain
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