Issues

Special Issue: Advancing the international marketing research agenda with innovative methodologies. Guest Editors: Rudolf R. Sinkovics, Ruey-Jer "Bryan" Jean, Daekwan Kim

Guest editorial

Rudolf R. Sinkovics; Ruey-Jer "Bryan" Jean; Daekwan Kim
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Households in international marketing research: Vienna Diary Technique (VDT) as a method to investigate decision dynamics

Elfriede Penz; Erich Kirchler
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A critical look at the use of SEM in international business research

Nicole Franziska Richter; Rudolf R. Sinkovics; Christian M. Ringle; Christopher Schlägel
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Applying configurational theory to build a typology of ethnocentric consumers

Sven Feurer; Elisa Baumbach; Arch G. Woodside
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Enhancing the foundations for theorising through bibliometric mapping

Noemi Sinkovics
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Testing measurement invariance of composites using partial least squares

Jörg Henseler; Christian M. Ringle; Marko Sarstedt
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Cross-country cross-survey design in international marketing research: The role of input data in multiple imputation

Sanna Sintonen; Anssi Tarkiainen; John W. Cadogan; Olli Kuivalainen; Nick Lee; Sanna Sundqvist
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Assessing endogeneity issues in international marketing research

Ruey-Jer "Bryan" Jean; Ziliang Deng; Daekwan Kim; Xiaohui Yuan
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