Issues

Special Issue: Brand management and consumer experience: an emerging market perspective. Guest Editors: Cheng Lu Wang, Jiaxun He, Bradley R. Barnes

Brand management and consumer experience in emerging markets: directions for future research

Cheng Lu Wang; Jiaxun He; Bradley R. Barnes
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How global brands incorporating local cultural elements increase consumer purchase likelihood: An empirical study in China

Jiaxun He; Cheng Lu Wang
View articletitled, How global brands incorporating local cultural elements increase consumer purchase likelihood<span class="subtitle-colon">: </span><span class="subtitle">An empirical study in China</span>
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Cultural resonance of global brands in Brazilian social movements

Maribel Suarez; Russell Belk
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Do luxury brands successfully entice consumers? The role of bandwagon effect

Shayan Shaikh; Aneela Malik; M.S. Akram; Ronika Chakrabarti
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Outbreaks of animosity against the West in China: effects on local brand consumption

Martin Heinberg
View articletitled, Outbreaks of animosity against the West in China: effects on local brand consumption
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How previous positive experiences with store brands affect purchase intention in emerging countries: A comparison between Brazil and Colombia

Mbaye Fall Diallo; Jose Ribamar Siqueira Jr
View articletitled, How previous positive experiences with store brands affect purchase intention in emerging countries<span class="subtitle-colon">: </span><span class="subtitle">A comparison between Brazil and Colombia</span>
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Exploring the gap between policy and practice in private branding strategy management in an emerging market

Ram Herstein; Netanel Drori; Ron Berger; Bradley R. Barnes
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