...Rob Angell; Paul Bottomley; Matthew Gorton; Ben Marder; Antonia Erz Purpose Sponsorships involving foreign brands are ubiquitous, but those involving a company from an animosity-evoking country can adversely affect rather than enhance domestic consumers' attitude towards the brand. This paper...

...Tariq Abdullatif Halimi; Clare D’Souza; Gillian Sullivan-Mort Purpose As the Arab/Muslim-Israeli animosity case is attracting international attention, citizens of non-Arab and non-Muslim countries around the world, referred to as third-country nationals (TCNs), are increasingly joining the boycott...

...Martin Heinberg Purpose Local brands in emerging markets suffer from fierce competition and chronic disadvantages. The purpose of this paper is to investigate if outbreaks of animosity against the West (AAW) might benefit local brands by raising consumers’ willingness to pay (WTP) and willingness...