... Bibliometric analysis Literature review Globalization has fundamentally reshaped the strategic landscape for firms, positioning international interdependencies as a critical avenue to achieve growth and competitive advantage (World Economic Forum, 2025). Internationalization has long been viewed...

... 16 years of research has explored these technologies, a comprehensive review is lacking. This study assesses how XR research in marketing has evolved over time and internationally. Design/methodology/approach This study applies different bibliometric analysis techniques and conducts a systematic...

...Kemal Gokhan Nalbant; Sevgi Aydin Purpose This research aims to examine the dynamic relationship between digital marketing and AI. This study used bibliometric analysis to investigate the significance of artificial intelligence in digital marketing research. The study was conducted using the WOS...

..., an intricate yet effective search string is designed to incorporate various combinations of these terms and their synonymous jargon. The string is presented in the Web Appendix . SMEs Systematic review International performance Bibliometric analysis Today’s business world is witnessing...

... International marketing Text mining Bibliometric analysis Anna Dubiel is the corresponding author and can be contacted at: anna.dubiel@kcl.ac.uk Based on the abovementioned criteria, we identified 911 papers. Next, we carefully screened the titles and abstracts of those papers limiting ourselves...

... to conduct a bibliometric analysis of 109 articles in the domain. The major findings include the most influential countries, journals, articles and authors, the different research streams and their development and the future research directions in the domain. When CE is considered in an international...

... multidisciplinary scientific output, and to present a bibliometric analysis of these items and the list is available upon request. The paper's value and uniqueness lie in its following major contributions. First, it contributes to the literature by providing an organized and objective summary of the existing...

... decades, the scholarly literature on strategic alliance (SA) termination remains limited. This research paper aims to perform a bibliometric analysis of the literature on alliance termination and propose a model for future research agenda that links the termination phase to the pre-alliance termination...