... and competitive advantage. Design/methodology/approach Using a mixed-methods approach, this study begins with a qualitative study in phase 1 by conducting in-depth interviews. This model is then empirically validated in phase 2. A total of 212 responses were collected to examine the proposed hypotheses...

... that an organization’s DTC significantly enhances its dynamic capabilities and strategic depth. LES is vital for effectively applying and leveraging DTCs since it influences the association between DTCs, competitive advantage and global marketing intelligence. The study also recognizes that strategic depth and dynamic...

...Halit Keskin; Hayat Ayar Şentürk; Ekrem Tatoglu; Ismail Gölgeci; Ozan Kalaycioglu; Hatice Tuba Etlioglu Purpose This study aims to determine the simultaneous effect of exporting firms' competitive strategies and capabilities on the achievement of competitive advantages and export performance under...

... into international marketing (IM) and the internet, seeking areas where knowledge is developing, and where further research is required. The study utilizes an integrative review of the extant literature. The study identifies the role of the internet as a tool for competitive advantage...

...Thomas Anning-Dorson Thomas Anning-Dorson can be contacted at: thomasdorson@gmail.com 30 11 2015 11 05 2016 15 08 2016 09 09 2016 13 09 2016 The results show that in both India and Ghana, innovation largely relates positively with competitive advantage...

...Qun Tan; Carlos M.P. Sousa Purpose – By using the dynamic capabilities (DC) theory and the theory of competitive advantage, the purpose of this paper is to develop a framework to investigate the role of marketing capabilities on the firm’s export performance. Specifically, this framework depicts...

... in the globalized domestic market leads to competitive advantage for the firm. Findings It can be argued that this alignment will lead to the replication of the competitive advantage across global segments in expansion to new markets. Originality/value The paper provides two significant contributions...

...). Sema Sakarya can be contacted at: tapans@boun.edu.tr Emerging markets Globalization Competitive advantage Textiles Turkey United States of America Comparative research of emerging market potential is a costly exercise for international marketers confronted with a multitude of diverse...

...Nitish Singh; Sandeep Krishnamurthy; Rajshekhar (Raj) G. Javalgi; Lori P. Radulovich; Glenna Pendleton; Robert F. Scherer Purpose At the core of an international marketing strategy is the internet firm's goal of building and sustaining a competitive advantage. The purpose of this paper...

...Rakhee Vyas; Anne L. Souchon Using information effectively has become a critical determinant for gaining competitive advantage and enhancing business performance. In this context, the need for further research into export information use is particularly pressing, given the increased recognition...

...Martyn Jones Ronald   Mascitelli . The Growth Warriors: Creating Sustainable Global Advantage for America’s Technology Industries . Northridge, California : Technology Perspectives   1999 . , ISBN: ISBN 0‐9662697‐0‐5   $34.95 New technology Competitive advantage...

... is responsible for all the business activities that relate to ensuring the success of a specific brand. Investigates the ways that these new marketing organizational structures will affect competitive advantage. Outlines a proposed holistic systems framework. Shocker et al. (1994) offer a list...

..., a wide array of interesting, resourceful, and challenging issues that range from the competitive advantage of multinational firms and the internationalization of subcontractors to the divestment of foreign subsidiaries and cross‐border buyer‐supplier relationships. It also provides hints for new avenues...

... of acquiring a sustainable competitive advantage via the Internet, the necessity for export‐specific structures, the “derived” nature of consumer demand, security concerns, the presence of structural impediments in using the Internet, and the transaction‐ versus process‐based use of the Internet in exporting...

...Dennis J. Cahill This article presents the concept of the “learning organization” as a means to establish and preserve competitive advantage. This concept, relatively new and most familiar to those who specialize in organization studies, is defined and described in practical terms. One of the most...

... and presents cases illustrating how multinationals utilize their technology and marketing capabilities successfully to create competitive edge for reaching higher overall performance. Competitive advantage Global marketing Organizational performance Technology Global expansion provides good...

...Constantine S. Katsikeas In drawing attention to certain important gaps in the exporting literature, reports on a systematic study of the export competitive advantages of indigenous manufacturers in a small European country. The focus is on the examination of potential differences in perceptions...

... of local production factors have a greater impact on the firm′s entry mode choice than a host country′s business environment factors. Competitive advantage Export Foreign investment Market entry USA International Marketing Review 10,2 Impact of Host Country Market Characteristics on the Choice...

... MCB UP Limited 1992 Competitive advantage Franchising Technological innovation International Franchising in the Context of Competitive Strategy and the Theory of the Firm International Franchising 5 Sandra M. Huszagh and Fredrick W. Huszagh University of Georgia, and Faye S. McIntyre...