... Publishing Limited Licensed re-use rights only International migration Brand choice Consumer behaviour Mental availability Physical availability In recent decades, the global population has become increasingly mobile, with growing numbers of people migrating to new countries...

.../implications The study is limited to the context of Portugal. It would be relevant to extend the analysis to other countries to enforce insights and increase the robustness of the proposed framework. Practical implications The COVID-19 pandemic triggered new challenges to global consumer behaviour...

... on the effects of celebrity endorsement on consumer behaviour (Choi et al., 2005 ; Winterich et al., 2018). Therefore, research into diverse cultures is needed to further the literature on celebrity endorsement and address this under-researched area. Cross-cultural research would also help...

... developed BO cues (H3b: less developed COM cues). © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Institutions Legitimacy Brand origin Country-of-manufacture Consumer behaviour Consumers' purchase preference is a function...

... on brand buying behaviour for the first time to the vast base of poor consumers who make up around half of the world’s population. This research shows that strategic approaches that emphasise increasing penetration are most likely to result in brand growth. Marketing strategy Consumer behaviour Base...

... heretofore unknown but important implications of local vs global brand positioning strategies for consumers’ construal level and buying impulsivity. Consumer behaviour Global marketing Whether to create a global or local brand when firms are targeting markets outside their home country remains...

... (Italians) and collectivist culture (Brazilians), thus deriving interesting implications in the international marketing field of research. CRM International marketing Cross-cultural studies Consumer behaviour Moderators Cause-related marketing The scientific debate on corporate social...

... used box office data to empirically examine the phenomenon of cultural discount of Hollywood movies entering China. We can have a deeper understanding of which genres of movies have better cross-cultural predictability [1] in the Chinese market. Consumer behaviour Cross-cultural studies...

... for predicting consumer behavior in a globalized world. In this paper, we emphasized the importance of integrating this conceptual framework with recent findings about the psychology of globalization. Specifically, we bring attention to the perceptual, cognitive and motivational consequences of globalization...

... in designing better targeted cause-related marketing campaigns. Consumer behaviour Corporate social responsibility Attitude Purchase intention Cause-related marketing Consumer-cause identification Cause-related marketing and social marketing-based strategies are increasingly used...

... (CHCB) act as psychological and behavioural predictors of CBHBE. Brand equity Religion Consumer behaviour Multinational companies Muslim consumers Religious marketing Halal markets Consumer-based halal brand equity International branding is the process of developing a firm’s...

... 2015 09 06 2015 10 06 2015 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing Emerging markets Brazil Culture Consumer behaviour Brands In the context of emerging markets, global brands face the challenges of serving...

... organisations believe that they are doing good works by spending public funds on such activities (Garland and Coy, 1993 ; Neven et al., 1991). However, evidence that such campaigns in fact alter consumer behaviour is scarce (Fischer and Byron, 1995). Fenwick and Wright (2000) examined annual sales...

... Consumer behaviour Brand love Scale development Brand attitude Actual brand performance Cross-national research Recent contributions in the marketing and branding literature have paid great attention to the strongest, most positive relationships that consumers may develop with a brand...

... dimensions of this construct together with a relevant variable in international marketing, that is, country image. Brand equity Education Empirical study Consumer behaviour Country of origin Internationalization 16 02 2015 14 08 2015 13 11 2015 19 01 2016 26 01 2016...

... – Investigating the factors that influence consumers’ environmentally-friendly attitudes and behaviors in emerging economies is imperative for attenuating the negative environmental consequences of economic growth and consumption. Consumer behaviour Mexico Green issues Empirical study Environment Emerging...

... Publishing Limited 2015 Consumer behaviour Values National culture Dimensions of national culture Cross-cultural research Multi-level research Jagodzinsky (2004) distinguishes between micro-level values at individual level and macro-level or collective values at the culture level...

... body of literature in consumer segmentation and in contrast to a considerable amount of traditional literature on emerging markets. © Emerald Group Publishing Limited 2015 Consumer behaviour Segmentation Brands Emerging markets Emerging markets are countries characterised by low...

...). Consumer behaviour Service industries Cross-cultural studies Emerging markets Cultural values Online ratings Movie consumption Cross-cultural experiments Unlike products with tangible attributes, experiential services such as movies are subjective, emotional, and intangible...

... © Emerald Group Publishing Limited 2014 Consumer behaviour Cross-cultural study Cross-national study Luxury brand Brand consciousness Interpersonal influence In the realm of consumer research, interpersonal influence has been found to affect consumer purchase-process activities...