... were analyzed using structural equation modeling. Findings Foreign brand authenticity is reflected in three key elements: brand quality, brand identity expressiveness and country image, all of which positively influence brand trust and repurchase intentions. Furthermore, the positive impact relies...

...Peter Magnusson; Srdan Zdravkovic; Stanford A. Westjohn © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only The objective of this study is to offer a longitudinal examination of country image, consumers’ brand origin recognition accuracy, and how...

... surveys carried out in Denmark (Study 1), Germany and France (Study 2; N˜500 from each country). In Study 1, we develop an environmental country image instrument and investigate its nomological validity vis-à-vis other country image constructs and Danish consumers' evaluation of organic milk from Germany...

... consumer perceptions of out-group countries and their products in Asia, where strong inter-country rivalries exist. Country image Consumer ethnocentrism Consumer cosmopolitanism Intergoup rivalry Intergroup similarity The topics of consumer ethnocentrism (CET) and cosmopolitanism (COS...

... keywords such as nation branding, nation brand, country brand, country image, country reputation, country identity, country-product image and country brand image. The database and reference search yielded 40 published articles on the topic of nation branding between 1998 and 2018. Following Lu et al...

... of the products of the post-acquisition target. In addition, the study aims at analyzing the moderating role of acquirer’s CRM on the relationship between corporate ability (CA) and country image (CI) on consumers’ repurchase intentions of the products of the post-acquisition target. Drawing on a sample...

...Alessandro De Nisco; Nicolas Papadopoulos; Statia Elliot Purpose The purpose of this paper is to extend international marketing theory by examining country image effects simultaneously from the perspectives of Product-Country Image (PCI), Tourism Destination Image (TDI), and General Country Image...

... series in which respondents (n=100) rated 38 brand-country pairs were put to split-half multi-group analysis tests to capture the moderating influence of association strength (AS) on several facets of country image (CI) simultaneously. Findings AS is a variable that exerts a moderating...

...Irene R.R. Lu; Louise A. Heslop; D. Roland Thomas; Ernest Kwan Purpose Country image (CI) has been one of the most studied topics in international business, marketing, and consumer behaviour of the past five decades. Nevertheless, there has been no critical assessment of this field of research...

...Niki Hynes; Barbara Caemmerer; Emeline Martin; Eliot Masters Purpose – The purpose of this paper is to examine the use of a positive country image (CI) by companies. First, it examines how organisations embed dimensions of a positive country image into their external marketing communications...

...Amro A. Maher; Larry L. Carter Purpose The purpose of this paper is to utilize the BIAS map from the social psychology literature to operationalize and simultaneously examine the effects of the affective and cognitive components of country image. Design/methodology/approach The researchers...

... Emerald Group Publishing Limited 2007 --> Brand image Country image Country of origin effect Place branding A popular stream of research in international marketing focuses on how the “Made in” label influences consumers' evaluations of foreign products as well as their buying intentions...