..., finding different effects in individualistic (Italians) and collectivist culture (Brazilians), thus deriving interesting implications in the international marketing field of research. CRM International marketing Cross-cultural studies Consumer behaviour Moderators Cause-related marketing...

... markets – all films Consumer behaviour Cross-cultural studies Electronic word-of-mouth eWOM Movie consumption For decades, Hollywood movies have dominated the world cinema market (Lee, 2006). However, as the domestic market (i.e. that of the USA and Canada) remains stagnant...

... body of knowledge on the sequence effect of mixed eWOM. Furthermore, it provides strategic direction and practical implications for mixed eWOM-driven information management, focusing on sequence in cross-cultural settings. International marketing Cross-cultural studies Brand attitude change...

... of consumer dispositions. Cross-cultural studies Marketing Market segmentation Global marketing Ethnocentrism Green issues The generalized concept of consumer centrism consists of three bases of identity, corresponding to “here” (consumer ethnocentrism), “there” (xenocentrism...

...). In contrast, openness to change emphasizes stimulation (the need for variety) and self-direction values (individuals’ need for control, autonomy, and independence). Consumer behaviour Service industries Cross-cultural studies Emerging markets Cultural values Online ratings Movie consumption Cross...

...@mail.sysu.edu.cn © Emerald Group Publishing Limited 2015 China Brazil Consumer attitudes Values Ecology Cross-cultural studies Consumption growth is heralded as the solution to important global problems such as poverty, unemployment and inequality, but it is also dreaded as a cause...

.... The sample was equally split on gender and aged between 23 and 53. © Emerald Group Publishing Limited 2015 Cross-cultural studies Relationship marketing Multicultural Metaphors Social capital Immigrant entrepreneurs The qualitative method of ethnography, the examination of human...

... International marketing Relationship marketing Service marketing Institutional theory Cross-cultural studies Consumer participation Involved customers are a powerful competitive weapon (Berry, 1995). They can help increase a service firm's service quality (Bitner et al., 1997 ; Lengnick...

... Cross‐cultural advertising Cross‐cultural studies Cultural diversity Globalisation Mexico The advantages and disadvantages of a standardized vs localized approach to marketing internationally have received considerable attention over the years (Solberg, 2002 ; Griffith et al., 2003...

... ”, Journal of Marketing , Vol. 63 No. 4 , pp. 107 ‐ 20 . Miller , C. , Foubert , B. , Reardon , J. and Vida , I. (2007), “ Teenagers’ response to self‐ and other‐directed anti‐smoking messages: a cross‐cultural study ”, International Journal of Market Research , Vol. 49...

.... Bearden et al. (2006a) proposed a scale to measure LTO, which so far has not been independently validated in a cross‐cultural study. The measurement of Hofstede's values has been criticized by many researchers for lack of psychometric properties (Spector et al., 2001...

.... about desirable end states or behaviours; 3. that transcends specific situations; 4. guide selection or evaluation of behaviour and events; and 5. are ordered by relative importance. Cross‐cultural studies Qualitative methods Surveys Research An understanding of values...

... Cross‐cultural studies Marketing The International Marketing Review (IMR) is a journal that encourages submissions of research that extend theory and practice in international marketing, and one kind of submission that we seek is empirical international comparative research. On this front...

...) and similar to specific assets (Payan and Svensson, 2007). Consequently, all three of these related constructs are added as first‐order constructs of relationship quality. The following sections discuss the six first‐order constructs included in this paper in more detail. Cross‐cultural studies...

.... Cross‐cultural studies Behaviour Cognition Africa China England The accelerating trend towards globalization/internationalization of services has been identified by many authors (Bolton and Myers, 2003 ; Javalgi and White, 2002). Malhotra et al. (2005) argue that there is a need...

.... a negative effect of authority‐based ads among young consumers in high PD cultures. It extends prior research and has implications for both theory and practice in global advertising. Advertising Cross‐cultural studies Young adults South Korea Thailand United States of America Recent studies have...

...). Cultural dimensions commonly used in cross‐cultural studies include individualism/collectivism, low/high‐power distance, low/high‐uncertainty avoidance, masculinity/femininity, short/long‐term time orientation and low/high context (Hall, 1976 ; Hofstede, 1991, 2001 ; Hofstede and Bond, 1988). The two...

... potentially moderate the firm resources‐performance relationship. © Emerald Group Publishing Limited 2008 Trade fairs International business Cross‐cultural studies Small enterprises Ireland New Zealand This study addresses this gap in regard to the internationalizing activities...

..., and that openness to foreign cultures, home country bias, and proximity have a positive effect on product‐country evaluations. Country of origin Arts Cross‐cultural studies Intangible assets Individual perception There is a substantial body of literature in marketing that is concerned with the impact...

... Emerald Group Publishing Limited 2008 Cross‐cultural studies Electronic commerce Customer satisfaction Customer loyalty United States of America Korea Consumers rely on extrinsic cues more when intrinsic cues are unavailable and when they lack product/service provider knowledge (Rao...