... (Italians) and collectivist culture (Brazilians), thus deriving interesting implications in the international marketing field of research. CRM International marketing Cross-cultural studies Consumer behaviour Moderators Cause-related marketing The scientific debate on corporate social...

... ; Moon et al., 2010), surveying of cross-cultural differences in movies’ eWOM (especially between China and the USA) has been limited. A few cross-cultural studies have been conducted on the topic of online movie consumer reviews. For example, Koh et al. (2010) explored...

... management, focusing on sequence in cross-cultural settings. International marketing Cross-cultural studies Brand attitude change eWOM sequence Perceived cognition congruency With the rapid development of digital technologies and the internet, the boundaries between countries are shrinking...

... and cosmopolitanism – and their differentiating linkages to a multiplicity of consumer dispositions. Cross-cultural studies Marketing Market segmentation Global marketing Ethnocentrism Green issues The generalized concept of consumer centrism consists of three bases of identity, corresponding...

... be contacted at: mnszyf@mail.sysu.edu.cn © Emerald Group Publishing Limited 2015 China Brazil Consumer attitudes Values Ecology Cross-cultural studies Consumption growth is heralded as the solution to important global problems such as poverty, unemployment and inequality...

...). Consumer behaviour Service industries Cross-cultural studies Emerging markets Cultural values Online ratings Movie consumption Cross-cultural experiments Unlike products with tangible attributes, experiential services such as movies are subjective, emotional, and intangible...

... metaphors in enhancing multicultural understanding, shared representations and cognitive social capital in international marketing. © Emerald Group Publishing Limited 2015 Cross-cultural studies Relationship marketing Multicultural Metaphors Social capital Immigrant entrepreneurs...

... customer attitude in complex and professional services (Chan et al., 2010). International marketing Relationship marketing Service marketing Institutional theory Cross-cultural studies Consumer participation © Emerald Group Publishing Limited 2014 To test our hypotheses...

... purchase intentions than non‐Hispanic‐American consumers. Advertising Cross‐cultural advertising Cross‐cultural studies Cultural diversity Globalisation Mexico The level of immersion to local media is a factor that strongly correlates with consumer acculturation in the marketplace...

... and De Groot, 1997). Being able to sum the results enables the researcher to measure a more general construct, such as context. © Emerald Group Publishing Limited 2012 Cross‐cultural studies Psychometric tests Communication International marketing Scale measurement Context Response...

...” attitude. However, before LTO can be related to relevant marketing variables it needs to be measured. Bearden et al. (2006a) proposed a scale to measure LTO, which so far has not been independently validated in a cross‐cultural study. The measurement of Hofstede's values has been...

... has suggested that cross‐cultural studies with values embedded in concrete context should be pursued (Schwartz and Bilsky, 1990). As Schwartz and Sagiv (1995, p. 110) have noted that “interpretations based in smallest space analysis locations are tentative. They require grounding in knowledge about...

... ”, International Marketing Review , Vol. 26 No. 6 , pp. 601 ‐ 32 . Liu , F. , Cheng , H. and Li , J. (2009), “ Consumer responses to sex appeal advertising: a cross‐cultural study ”, International Marketing Review , Vol. 26 Nos 4/5 , pp. 501 ‐ 20 . Oyedele , A. , Minor...

... is organized as follows: Cross‐cultural studies Suppliers Distributors Supplier relations Sweden United States of America More than 40 years ago, Alderson (1965) posited the importance of positive relationships between organizations and suggested a comprehensive theory be developed similar...

... to be effective in ads, they should have at least one of the two bases of power: 1. achievement base (or soft strategy); and 2. ascriptive base (or harsh strategy). © Emerald Group Publishing Limited 2009 Advertising Cross‐cultural studies Young adults South Korea Thailand United...

...‐cultural context. H2b. For consumers from collectivist cultures assurance will be a major determinant of service evaluations. © Emerald Group Publishing Limited 2009 Cross‐cultural studies Behaviour Cognition Africa China England Consumers' behavioral intentions...

... This is the first reported empirical study that compares Chinese consumers' responses to sex appeal advertising with those in Western countries. Findings add to the understanding of the standardisation‐localisation debate. © Emerald Group Publishing Limited 2009 Advertising Cross‐cultural studies...

..., 1994 ; Knight and Cavusgil, 1996). To be classified as an INV the firm must have had at least 25 per cent of its total sales in multiple foreign countries within the first year of firm inception. Trade fairs International business Cross‐cultural studies Small enterprises Ireland New Zealand...

... country familiarity should lead to more favorable product‐country perceptions for in‐group members and, by extension, less favorable product‐country perceptions for out‐group members. © Emerald Group Publishing Limited 2008 Country of origin Arts Cross‐cultural studies Intangible assets...

... settings, both in Korea and in the USA. However, cross‐cultural comparisons of the findings are scant. Byoungho Jin can be contacted at: b.jin@okstate.edu © Emerald Group Publishing Limited 2008 Cross‐cultural studies Electronic commerce Customer satisfaction Customer loyalty United...