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1-9 of 9
Keywords: Customer satisfaction
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 482–508.
Published: 24 December 2021
...Tuyet-Mai Nguyen; Ashish Malik Purpose A growing number of international travellers have influenced how hotels manage their customer satisfaction reviews and ratings. This study examines the influence of knowledge sharing on employee service quality and customer satisfaction in the hotel industry...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (4): 514–529.
Published: 11 July 2016
... chains positively impact on customer satisfaction in both Mainland China and Taiwan. Yet, the influence on CSR in supply chains of different drivers differs according to institutional context. In the transition economy of China, CSR initiatives are driven by regulatory and efficiency forces...
Journal Articles
Carlos J. Torelli, Sharon Shavitt, Young Ik Cho, Allyson L. Holbrook, Timothy P. Johnson, Saul Weiner
Journal:
International Marketing Review
International Marketing Review (2015) 32 (3-4): 279–306.
Published: 11 May 2015
...). How does culture affect the injunctive norms that consumers apply to power-holders, and how does this impact the way they evaluate treatment in supplier and services contexts? We address this issue in the current research. Culture Hispanics Power Social norms Customer satisfaction...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2010) 27 (6): 676–693.
Published: 02 November 2010
..., these dimensions are not enough in capturing the differences in subgroups within a culture, which makes us look for complementary approaches of cross‐cultural comparisons. © Emerald Group Publishing Limited 2010 Customer satisfaction National cultures Higher education Students Colombia Spain...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (2): 198–220.
Published: 24 April 2009
... Korea), this research aims to add to extant research by investigating the role of potential cultural effects in brand loyalty formation. Hong‐Youl Ha can be contacted at: youl1227@ams‐web.org © Emerald Group Publishing Limited 2009 Customer satisfaction China South Korea Brand...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2008) 25 (3): 324–337.
Published: 30 May 2008
... purchase experience were chosen as respondents. Findings The results with 385 usable questionnaires (182 from the USA and 203 from Korea) revealed that firm reputation contributes to customer loyalty by increasing customer satisfaction, and this effect is stronger in Korea than in the USA. However...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2007) 24 (3): 271–296.
Published: 05 June 2007
... carefully chosen so that differences due to the use of a global brand IBM could be evaluated against a lesser known local brand name. © Emerald Group Publishing Limited 2007 Brands Country of origin Quality Marketing International marketing Customer satisfaction Globalisation...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2006) 23 (3): 304–321.
Published: 01 May 2006
... four developed economies. Richard Ettenson can be contacted at: ettenson@t‐bird.edu © Emerald Group Publishing Limited 2006 International marketing Customer satisfaction Consumer behaviour China Russia One argument in favor of the universality of consumer ethnocentrism...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2005) 22 (5): 481–493.
Published: 01 October 2005
... to a marketing behaviour that will place consumer and social welfare before their self‐interest. © Emerald Group Publishing Limited 2005 Marketing Ethics International marketing Customer satisfaction Marketing ethics has developed in the context of business ethics that reflects...
