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1-9 of 9
Keywords: Customer satisfaction
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2022) 39 (3): 482–508.
Published: 24 December 2021
...Tuyet-Mai Nguyen; Ashish Malik Purpose A growing number of international travellers have influenced how hotels manage their customer satisfaction reviews and ratings. This study examines the influence of knowledge sharing on employee service quality and customer satisfaction in the hotel industry...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2016) 33 (4): 514–529.
Published: 11 July 2016
... chains positively impact on customer satisfaction in both Mainland China and Taiwan. Yet, the influence on CSR in supply chains of different drivers differs according to institutional context. In the transition economy of China, CSR initiatives are driven by regulatory and efficiency forces...
Journal Articles
Carlos J. Torelli, Sharon Shavitt, Young Ik Cho, Allyson L. Holbrook, Timothy P. Johnson, Saul Weiner
Journal:
International Marketing Review
International Marketing Review (2015) 32 (3-4): 279–306.
Published: 11 May 2015
...-researched area with implications for global service management. © Emerald Group Publishing Limited 2015 Culture Hispanics Power Social norms Customer satisfaction European Americans Power is a fundamental aspect of everyday social life (Cartwright, 1959). The effects of power...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2010) 27 (6): 676–693.
Published: 02 November 2010
... course is particular as it is every teacher's way of imparting classes. Voice will only be successful if it is collective. © Emerald Group Publishing Limited 2010 Customer satisfaction National cultures Higher education Students Colombia Spain The impact of consumer satisfaction...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2009) 26 (2): 198–220.
Published: 24 April 2009
... Group Publishing Limited 2009 Customer satisfaction China South Korea Brand loyalty Marketing scholars have long been interested in obtaining an understanding of the process by which strong brands influence consumer perception. There is a growing body of research on brand loyalty...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2008) 25 (3): 324–337.
Published: 30 May 2008
... purchase experience were chosen as respondents. Findings The results with 385 usable questionnaires (182 from the USA and 203 from Korea) revealed that firm reputation contributes to customer loyalty by increasing customer satisfaction, and this effect is stronger in Korea than in the USA. However...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2007) 24 (3): 271–296.
Published: 05 June 2007
..., 1995). Brands Country of origin Quality Marketing International marketing Customer satisfaction Brand and COO may be viewed as cues in a multi‐cue consumer decision‐making context (Hong et al., 2002 ; Liu and Johnson, 2005 ; Miyazaki et al., 2005 ; Paswan...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2006) 23 (3): 304–321.
Published: 01 May 2006
... Group Publishing Limited 2006 International marketing Customer satisfaction Consumer behaviour China Russia Managers contemplating entry in overseas markets need to consider consumers' attitudes toward imported goods (Klein, 2002). The consumer ethnocentrism scale (CETSCALE...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2005) 22 (5): 481–493.
Published: 01 October 2005
... Gives an overview of the special issue. © Emerald Group Publishing Limited 2005 Marketing Ethics International marketing Customer satisfaction Marketing ethics has developed in the context of business ethics that reflects the interests of various stakeholders in the exchange...
