Keywords: Customer satisfaction
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International Marketing Review (2007) 24 (3): 271–296.
Published: 05 June 2007
..., 1995). Brands Country of origin Quality Marketing International marketing Customer satisfaction Brand and COO may be viewed as cues in a multi‐cue consumer decision‐making context (Hong et al., 2002 ; Liu and Johnson, 2005 ; Miyazaki et al., 2005 ; Paswan...
Journal Articles
Journal Articles
International Marketing Review (2005) 22 (5): 481–493.
Published: 01 October 2005
... Gives an overview of the special issue. © Emerald Group Publishing Limited 2005 Marketing Ethics International marketing Customer satisfaction Marketing ethics has developed in the context of business ethics that reflects the interests of various stakeholders in the exchange...

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