Keywords: Customer satisfaction
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International Marketing Review (2007) 24 (3): 271–296.
Published: 05 June 2007
... carefully chosen so that differences due to the use of a global brand IBM could be evaluated against a lesser known local brand name. © Emerald Group Publishing Limited 2007 Brands Country of origin Quality Marketing International marketing Customer satisfaction Globalisation...
Journal Articles
Journal Articles
International Marketing Review (2005) 22 (5): 481–493.
Published: 01 October 2005
... to a marketing behaviour that will place consumer and social welfare before their self‐interest. © Emerald Group Publishing Limited 2005 Marketing Ethics International marketing Customer satisfaction Marketing ethics has developed in the context of business ethics that reflects...

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