...Yantai Chen; Lu Liu; Jing Li; Sanjay Kumar Singh Purpose This study provides a comprehensive review of the literature on artificial intelligence (AI)-driven dynamic capabilities (DCs) in international marketing (IM). Design/methodology/approach An integrated theoretical framework is proposed...

...Cagla Dayangan; Bilge Aykol Purpose This study intends to (1) systematically review methodological, theoretical and empirical aspects of dynamic capabilities (DCs) research in international marketing; (2) identify problematic areas and gaps in the reviewed literature and (c) provide directions...

...Yatish Joshi; Sheshadri Chatterjee; Ranjan Chaudhuri; S.M. Riad Shams; Chrysostomos Apostolidis Purpose This study aims to examine the impact of an organization’s digital transformation capability (DTC) on its dynamic capabilities and strategic depth, which, in turn, could impact...

... be seen at http://creativecommons.org/licences/by/4.0/legalcode International dynamic marketing capabilities International marketing capabilities Dynamic capabilities Agile international marketing capability International marketing resilience capability Ambidextrous innovation capability...

...Gregor Pfajfar; Maciej Mitręga; Aviv Shoham Purpose This study aims to conduct a thorough literature review to map current studies on international marketing capabilities (IMCs) applying dynamic capabilities view (DCV). The aim of this study is to increase the chances for more conceptual...

...Merve Vardarsuyu; Stavroula Spyropoulou; Bulent Menguc; Constantine S. Katsikeas Purpose The purpose of this study is to unfold the role of managerial characteristics in developing the dynamic capabilities necessary to serve foreign customers and compete in export market ventures. Design...

...Veronica Scuotto; Chiara Nespoli; Rosa Palladino; Imen Safraou Purpose By using the lens of knowledge-based view (KBV) and focusing on individual loci of knowledge, the present study addresses whether marketing knowledge management (MKM) is rooted in individual dynamic capabilities (DCs...

... measures of DMCs. The findings encourage firms to develop entrepreneurial orientation alongside DMCs. This paper presents DMCs as relational dynamic capabilities and shows the moderating effect of entrepreneurial orientation and firm size on the DMCs–performance relationship. Digital marketing...

... only Dynamic capabilities SME Opportunity exploitation Emerging markets Export markets Growth Entrepreneurship Opportunity recognition Business performance Exporters Organizational learning Operational capabilities Exporting SMEs are generally known for value creation...

... – market, entrepreneurial, and learning are all related to organizational learning priorities and reflect a higher order dynamic capability (DC), proactive learning culture (PLC). The authors assert that PLC is particularly important to SMEs whose lack of market power and resources render them vulnerable...

... with input from studies on dynamic capabilities, entrepreneurship research and research on management under uncertainty. Findings – The realistic assumptions of the model imply that it is relevant for understanding the dynamics of strategy and management of the MBE. Research limitations...