... limitations/implications This study brings to surface some novel insights about how exporting SMEs can better design their export marketing strategy. The results suggest, OCs occupy key role in the exporting SMEs international venturing efforts by delivering higher growth. Originality/value The study...

... al., 2007 ; Sousa et al., 2010). Over the past 50 years, fruitful progress of export performance research has indicated the consistently increasing magnitude of this area. In this study, export performance is defined as the outcome of a firm’s activities in the export market (Shoham...

... types by focussing on groups of firms that share close similarities (Porter, 1980). Business strategy Environment Internationalization Export markets Globalization is worldwide, with influence at both the macro- (national) and the micro- (industrial) levels. The forces associated...

...Nicolas Papadopoulos; Oscar Martín Martín; Shirley Ye Sheng; Michael R. Mullen Purpose The purpose of this paper is to propose a new model for export market opportunity analysis by combining the marketing‐based overall market opportunity index (OMOI) with the economic‐based gravity model in order...

... programmes and sound export marketing strategies. Originality/value The paper offers a comprehensive review and synthesis of all factors with a possible stimulating effect on exporting; evaluates the aggregate effect of each factor, as collectively derived from all empirical studies conducted...

... Publishing Limited 2006 International business Spain Export markets In this context, Spain has traditionally been a net recipient of foreign direct investment and has undertaken relatively little overseas investment. However, since joining the European Union, the situation has undergone...

...Nora Lado; Ester Martínez‐Ros; Ana Valenzuela This study develops a model that explains export sales volume by destination based on a company's export marketing strategy. A seemingly unrelated regression model (SURE) simultaneously estimates the explanatory value of the different elements...

...John W. Cadogan; Charles C. Cui; Erik Kwok Yeung Li This study examines the issue of how export market‐oriented behaviors influence export success. Using survey data obtained from Hong Kong based manufacturing exporters, our findings suggest that export market‐oriented behaviors are important...

... a competitive advantage for the ASEAN/AFTA countries over either the CEFTA or LAIA nations. An export marketing plan for an emerging nation can work in a qualitatively similar manner as an exporting plan for a multinational firm; to paraphrase Cavusgil's (1993) prescription, the plan must be reviewed...