...Yipeng Liu; Oscar F. Bustinza; Ferran Vendrell-Herrero; Cary Cooper; Demetris Vrontis Purpose This paper aims to deepen the understanding of the interconnection between hybrid product–service offerings and firms' internationalization strategies, focusing on market entry, export performance...

...Vasilis Theoharakis; Yannis Angelis; Georgios Batsakis Purpose The importance of architectural marketing capabilities (i.e. marketing planning and implementation) in exporting ventures has been recognised. However, extant literature has not taken into account the explicit roles and required...

...Emanuel Gomes; Ferran Vendrell-Herrero; Kamel Mellahi; Duncan Angwin; Carlos M.P. Sousa Purpose Whilst substantial evidence from low-corruption, developed market environments supports the view that more productive firms are more likely to export, there has been little research into analysing...

...Boryana V. Dimitrova; Daniel Korschun; Yoto V. Yotov Purpose The purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held. Design/methodology/approach The unique bilateral data set consists...

...Stephanie Slater and Constantine Andriopoulos; Luai Jraisat; Manto Gotsi; Michael Bourlakis Purpose – Our understanding of the drivers of information sharing in export supply chains (ESCs) in general, and in agri-food ESCs in particular, remains scarce. In response, the authors’ paper seeks...

...Ana Lisboa; Dionysis Skarmeas; Carmen Lages Purpose – Drawing on the resource advantage and organisational learning literatures, this paper aims to investigate the linear, moderated, complementary and non-linear effects of export market exploitation and exploration on export performance...

... enterprises (SMEs). Regional and global pathways are juxtaposed to study the influence on export performance of selected key intangible resources, namely, innovation, human resource management, networking and the firm's experience. Design/methodology/approach Building upon a resource‐based view...

...), little work has been done on the viability of the internet as a new and effective path to internationalization. Specifically, it is unclear how the internet can successfully support export marketing. The purpose of this paper is to examine the drivers and performance outcomes of two patterns of internet...

... perspective on the prevalence of different types of internationalization patterns among Canadian small and medium‐sized exporters (SMEs). Design/methodology/approach To empirically examine the ideas above, the authors constructed a unique large‐scale longitudinal (1997‐2004) dataset. A multinomial logit...

...Hans Eibe Sørensen; Tage Koed Madsen Purpose The purpose of this study is to investigate the association of international orientation and market orientation and their joint effects on export market success. Additionally, it aims to examine how firms’ foreign market portfolio diversity moderates...

...Henry F.L. Chung Purpose The purpose of this study is to provide new insights into the link between export market orientation (EMO) and export performance by examining whether managerial ties act to moderate the relationship. Specifically, the study explores whether the extent to which firms have...

...Ekaterina Nemkova; Anne L. Souchon; Paul Hughes Purpose The purpose of this paper is to examine two predominant export decision‐making orientations emanating from normative and descriptive decision theory, namely planning and improvisation and their coexistence within exporting firms. In addition...

...Anne L. Souchon; Joseph A. Sy‐Changco; Belinda Dewsnap Purpose The purpose of this paper is to examine how the learning orientation of export functions affects their growth performance. Design/methodology/approach A mail survey of 354 exporters was conducted, and the data were analyzed using...

... might relate to the analysis approach adopted in prior research, which tends to focus on the direct effect of marketing strategies. By utilizing the contingency theory, the purpose of this paper is to uncover the moderation factors for the strategy‐structure‐performance paradigm in the export sector...

...João S. Oliveira; John W. Cadogan; Anne Souchon Purpose The purpose of this paper is to provide researchers and journal reviewers with guidance regarding the appropriate level of analysis when developing and testing theory on export performance determinants. The authors’ focus...

...Joanne Freeman; Chris Styles; Meredith Lawley Purpose The purpose of this research is to explore how location – regional vs metropolitan – impacts a small to medium‐sized enterprise (SME)'s access to firm resources and capabilities, and in turn its export performance. Design/methodology...

...Claude Obadia Purpose This study seeks to investigate the benefits that trigger exporters' attitudinal commitment and examines their effects by taking into account the temporal dynamics of cross‐border interfirm relationships. Design/methodology/approach A qualitative field study led...

...Keith Dinnie; T.C. Melewar; Keith Dinnie; T.C. Melewar; Kai‐Uwe Seidenfuss; Ghazali Musa Purpose This paper aims to examine the extent to which the nation branding activities of export promotion organisations (EPOs), investment agencies (IAs), national tourism organisations (NTOs) and embassies...

...Carlos M. Rodriguez Robert   Salomon . Learning From Exporting: New Insights, New Perspectives . Hardback : Edward Elgar Publishing, Inc., Northampton, MA   2006 . 148 pp , ISBN: 978 1‐84542‐581‐4 © Emerald Group Publishing Limited 2009 --> Exports Innovation...

...Claude Obadia Purpose This study aims to examine the antecedents and consequences of a cooperative norm in exporter‐importer relationships. Moreover, it seeks to investigates the impact of the past economic performance of the venture on the effectiveness of interfirm cooperation. Design...