...Michael Sheppard Purpose To examine how internationalization influences the relationship between entrepreneurial orientation (EO) and innovation in small and medium-sized enterprises (SMEs) using the knowledge-based view framework. Design/methodology/approach Data from 224 SMEs across 22...

...Xiaoyuan Li Purpose The purpose of this study is to explore the means by which exporters foster innovation via the learning-by-exporting effect and to appraise the moderating role of employee human capital in the export–innovation relationship. Design/methodology/approach Leveraging the linked...

...Sara Melén Hånell; Veronika Tarnovskaya; Daniel Tolstoy Purpose The purpose of this study is to examine how different innovation efforts can support multinational enterprises’ (MNEs’) pursuits of sustainable development goals (SDGs) in emerging markets and under what circumstances they are applied...

... in gamification and non-gamification-based organizational culture (OC). This paper deepens the understanding of gamification-based and non-gamification-based OC influence on innovation capability and environmental and organizational marketing performance through the theory of organizational creativity...

... in several ways. First, we bridge the literatures on marketing channel inefficiencies and technological innovation relevant to emerging markets. Second, we elucidate how customerization of mobile technology has become a key enabler in marketing channels, specifically in microfinance markets in emerging...

...Melanie P. Lorenz; Jack Clampit; Jase R. Ramsey A dilemma exists in that many view offshoring as a tradeoff between cost efficiency and innovation. The purpose of this paper is to reconcile this dilemma by showing how and why offshoring to institutionally distant host countries may result...

...Hélène Laurell Purpose The purpose of this paper is to explore how different country-specific institutional healthcare settings affect an international new venture’s (INV’s) selling strategies and internationalization process when commercializing a medical technology innovation. Design...

... in this study by employing moderated mediation regression models. Findings The authors find support for a J-shape relationship between export experience and export market performance. In particular, the authors find that innovation and international marketing resources mediate the effect of export...

...Margarida Vicente; José Luís Abrantes; Mário Sérgio Teixeira Purpose – The development of innovation capability is an important topic for both managers and academics. However, studies that investigate which elements integrate innovation capability in the context of export market are very scarce...

... enterprises (SMEs). Regional and global pathways are juxtaposed to study the influence on export performance of selected key intangible resources, namely, innovation, human resource management, networking and the firm's experience. Design/methodology/approach Building upon a resource‐based view...

.... Structural equation modeling was employed to test the interrelationships between key concepts in the proposed conceptual model. Findings The findings suggest that applied technological innovation, a key IT resource, can enhance relationship learning for suppliers in their dealings with international...

...Carlos M. Rodriguez Robert   Salomon . Learning From Exporting: New Insights, New Perspectives . Hardback : Edward Elgar Publishing, Inc., Northampton, MA   2006 . 148 pp , ISBN: 978 1‐84542‐581‐4 © Emerald Group Publishing Limited 2009 --> Exports Innovation...

.../approach This study conceptualises brand revitalisation as a second order construct, arguing that brand revitalisation is comprised of improved brand image, brand associations, and brand attitudes. Innovative product improvements, warranty programs, third‐party appraisals, and advertising communications...

...TC Melewar; Joseann Small; Jamie Murphy; Arno Scharl Purpose Draws upon Hofstede's cultural values and Rogers' diffusion of innovations to investigate relationships between search engine popularity and a company's preference for global versus local online branding. Design/methodology/approach...

... of the service innovation process by shedding light on the question of universality of factors and issues that relate to a firm's NSD programs. © Emerald Group Publishing Limited 2006 Innovation Service industries Cross‐cultural studies Australia Globalization, emerging new technologies...

...Sangeeta Singh Purpose The purpose of this paper is to investigate the relationship between national culture and adoption of new products, ideas, or behaviour to suggest a framework for distinguishing between innovative and imitative behaviour. Design/methodology/approach The four dimensions...

...Cheol Park; Jong‐Kun Jun This research attempted to examine differences in Internet usage, Internet innovativeness, perceived risks of Internet buying, and Internet buying behaviors between Korea and America, and to identify a model for factors influencing Internet buying behavior, explained...

.... Investigates the influence of competitive environments on the uses of market orientation in insurance firms in the EU and the USA and the effects of market orientation on innovations. Using Lambin’s conceptualization of market orientation, our results indicate that, although EU and US insurance firms analyze...

...Gordon Dixon; Peter Karboulonis Addresses issues of innovation in the global marketing of leisure industry software products. A strong marketing base is identified as being essential but identifying such a base can be complicated due to changes in demographic and social structures, particularly...

...Ricardo P. Leal; Thomas L. Powers Technological innovation is a major competitive input that directly translates into long‐term competitive advantage. Presents the results of research that examines innovative activity by country, based on several measures of technological performance. The patterns...