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Keywords: Inter-organizational marketing capabilities
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (4): 693–717.
Published: 14 March 2023
... argue that the effect of international human capital on international product-service innovation is mediated by international inter-organizational marketing capability (IIMC) and moderated by international market complexity. Design/methodology/approach The authors test the conceptual model using...
