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Keywords: International human capital
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2023) 40 (4): 693–717.
Published: 14 March 2023
... in domestic markets, the determinants of international product-service innovation remain unclear. Therefore, this study draws insights from dynamic capability (DC) view and aims to examine the international human capital and international product-service innovation relationship. Specifically, the authors...
