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Keywords: Knowledge-based view
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Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (2-3): 309–330.
Published: 24 April 2025
...Michael Sheppard Purpose To examine how internationalization influences the relationship between entrepreneurial orientation (EO) and innovation in small and medium-sized enterprises (SMEs) using the knowledge-based view framework. Design/methodology/approach Data from 224 SMEs across 22...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2025) 42 (1): 35–63.
Published: 04 December 2024
... activities on where that spot is. Drawing on the knowledge-based view (KBV), we argue that export intensity and export experience lead to differential effects on how R&D investments are converted into new products. Design/methodology/approach We test our conceptual framework using time lagged data...
Journal Articles
Journal:
International Marketing Review
International Marketing Review (2021) 38 (2): 321–342.
Published: 05 August 2020
...Yoel Asseraf; Itzhak Gnizy; Aviv Shoham Purpose Marketing doctrine (MD) refers to a “firm's unique principles, distilled from its experiences, which provide firm-wide guidance on market-facing choices” ( Challagalla et al., 2014 , p. 4). Drawing on the knowledge-based view, the purpose...
