..., we study the price effects of the buy-national cue on consumer purchase decisions, which have received limited attention in international marketing research. Fourth, we examine and compare the results in two countries to identify patterns within and across national contexts, using a full-factorial...

... Consumer behaviour International business Market research © Emerald Group Publishing Limited 2008 --> This article originally appeared in Volume 24 Number 1, 2007, pp. 9-25, of International Marketing Review, Editors: Robert E. Morgan and Jeryl M. Whitelock...

... © Emerald Group Publishing Limited 2008 --> Consumer behaviour International business Market research Article Type: Awards for Excellence From: International Marketing Review, Volume 25, Issue 6 "Consumer animosity: a literature review and a reconsideration...

...Sara Dolnicar; Bettina Grün Purpose The existence of variable response styles represents a major threat to the correct interpretation of market research findings. In international marketing, this threat is further increased due to samples of respondents from different cultural backgrounds...

... measurement approach consistent with the conceptual definition of the construct is suggested and described. Petra Riefler can be contacted at: petra.riefler@univie.ac.at © Emerald Group Publishing Limited 2007 Consumer behaviour Market research International business Tensions among...

... characteristics and Thailand's market share in the various markets. © Emerald Group Publishing Limited 2004 Exports Market research Decision support systems Thailand Public export promotion in industrial and developing countries should be basically concerned with the creation of a public...

... was inconsistent across the two samples, suggesting that the context within which values are developed is important. National cultures Market research Import Consumer behaviour As yet there is no systematic analysis on how people form their views about other countries and their products...

... research Modeling consumer behavior for predictive purposes has been a primary concern of marketing researchers. The most commonly used class of models is behavioral‐intention (BI) models (Cronin et al., 2000; Fishbein and Ajzen, 1975; Mittal et al., 1999; Triandis, 1982; Tsiros...

... the results indicate that the meaning attached to the adjectives by native speakers varies substantially. Discusses implications for market research, as well as future areas of research. © MCB UP Limited 1996 Language Market research Methodology National cultures In the ever‐expanding...

... of origin International marketing Market research Models The impact of products’ country of origin on consumers’ purchase decisions has been an issue of increasing importance to marketing and consumer behaviour researchers, as well as to marketing managers. As more companies based...

..., to the external marketing effort(Piercy and Morgan 1991). © MCB UP Limited 1994 Business development Internal marketing Market research New product development Product innovation Product development (or innovation) can contribute to a number of important business objectives. Four...

... aspects of globalization theory, but does consider the possibility of a global product. The results indicate there are considerable differences in international consumer perceptions. © MCB UP Limited 1993 Australia Consumer attitudes Global marketing International marketing Market research...

...Richard Ettenson The economic reforms sweeping Eastern Europe and the former Soviet Union point to a critical need for consumer‐based market research in the region. In this study, conjoint analysis was used to analyse Russian (n=88), Polish (n=77), and Hungarian (n=113...

... Marketing Market Research 34 CONTENT ANALYSIS: AN ANALYTICAL TECHNIQUE FOR INTERNATIONAL MARKETING RESEARCH David R. Wheeler, Suffolk University, Boston, Massachusetts Marketing managers need an accurate awareness of the world to be able to make good decisions. In international marketing, more than...