...Aman Kumar; Amit Shankar; Abhishek Behl; Justin Zuopeng Zhang Purpose The study examines the effect of reasons (for and against) influencing the integration of generative AI in international firms. The study also examines how integrating generative AI influences organizational performance...

... and organizational performance given the digital transformation landscape for international expansion. Design/methodology/approach Partial-least-square structural equation modeling was employed to examine the hypothesized relationships using cross-sectional survey data from 322 senior and middle-level executives...

... turbulence. © Emerald Group Publishing Limited 2012 Corporate strategy Entrepreneurialism Organizational performance International business Kirzner Schumpeter Kirznerian behaviour Schumpeterian behaviour Entrepreneurial orientation International performance Environmental turbulence...

... strategy Global marketing Globalization Organizational structure Organizational performance Interaction Research concerning marketing standardization/adaptation strategy and performance has stimulated significant interest among academics and practitioners in developing international marketing...

... informed opinion regarding the use of venture level export performance measures, and encourage the use of measures of export performance that match the theory being tested. João S. Oliveira can be contacted at: J.Oliveira@Lboro.ac.uk © Emerald Group Publishing Limited 2012 Organizational...

... and suppliers. Dell harvests production efficiencies such as improved speed and flexibility in the global IT industry (Joan, 1998). However, despite some promising and optimistic views of the contribution of IT on business value, there has been a long debate on the impact of IT on organizational performance...

... internationalisation on the “concentration/diversification → performance” relationship. Alternatively, our paper examines the moderating role in the above relationship of the following factors. International marketing International investments Exports Stock markets Organizational performance Spain...

...Subramanian Sivaramakrishnan © Emerald Group Publishing Limited 2004 --> Marketing strategy Customer orientation Organizational performance Overall, this is a concise, well‐written book targeted toward graduate‐level students and managers. I particularly liked the organization...

... and managerial characteristics also influence the organisational performance of international retailers. © MCB UP Limited 2000 Retailing International marketing Globalization Organizational performance In the substantial body of literature on firm internationalisation, the psychic distance...

... the intuitively appealing assumptions of the internationalisation process. Globalization International marketing Organizational performance Cognitive mapping Stöttinger and Schlegelmilch (1998) are to be commended for their review of the theoretical and managerial relevance of psychic distance...

... to organizational performance. In addition, considers the moderating effect of managerial characteristics on the global standardization‐performance relationship. Results indicate that the subsidiary manager’s marketing experience strengthened the global standardization‐performance relationship, but the manager’s...

... apply US‐based knowledge, researchers should build their studies on previous contributions, whenever available, so that incremental progress of knowledge can be realized. Organizational performance Export International marketing Marketing research There have been numerous studies published...

... Organizational performance Export International marketing Service industries Services marketing The international marketing of services is assuming greater importance in the global economy. Advancements in technology have revolutionized the scope and range of services tradeable across borders. From 1985...

.... On the contrary, a close examination of the literature reveals a lack of clear definition, little careful attention to measurement issues, and virtually no empirically based theory. © MCB UP Limited 1998 Organizational performance Hong Kong Marketing orientation Marketing strategy Textile...

... given country, a firm’s profitability is positively associated with its marketing capability. The higher a firm’s marketing capability, the higher its profitability. Competitive advantage Global marketing Organizational performance Technology Global expansion provides good...

... artists and ideologists, and suggests that a study of the exchange process and the value transfers involved could help build a modified marketing concept. Organizational performance Malta Market orientation Marketing Service United Kingdom In recent years, there has been a revival...

... elements of Aaby and Slater′s “strategic export model” which are significant and provides confidence intervals for the effect size of the most frequently studied variables. Organizational performance Export Research IMR 10,3 26 Received December 1992 Revised as a research note April 1993 Firm-level...

... Organizational performance USA Marketing strategy International Marketing Review 3,3 46 Received February 1990 Revised June 1990 Relationships among Organisational Characteristics, Marketing Strategy and Export Performance Anthony C. Koh University of Toledo, Ohio, USA Introduction No attempt has been made...

.... This performance gap indicates the potential gain from the unified European market. This article examines the evidence and suggests some of the possible causes. Database management European Union Organizational performance A Performance Comparison of Continental and National Continental and National...

... that the competitiveness of US manufacturing firms has been declining, findings of this study indicate that, on average, US manufacturing multinationals have maintained global market share on a consolidated basis fairly well. © MCB UP Limited 1989 Organizational performance Competitiveness Market share...