...Aman Kumar; Amit Shankar; Abhishek Behl; Justin Zuopeng Zhang Purpose The study examines the effect of reasons (for and against) influencing the integration of generative AI in international firms. The study also examines how integrating generative AI influences organizational performance...

... and organizational performance given the digital transformation landscape for international expansion. Design/methodology/approach Partial-least-square structural equation modeling was employed to examine the hypothesized relationships using cross-sectional survey data from 322 senior and middle-level executives...

... Entrepreneurialism Organizational performance International business Kirzner Schumpeter Kirznerian behaviour Schumpeterian behaviour Entrepreneurial orientation International performance Environmental turbulence Research into the notion of entrepreneurial orientation is growing in maturity...

... or not standardization strategies have a direct effect on firm performance (Cavusgil and Zou, 1994 ; Samiee and Roth, 1992). European Union Manufacturing industries Service industries Exports Marketing strategy Global marketing Globalization Organizational structure Organizational performance Interaction...

... for these theories. We consider the options presented in Table I now [1] . João S. Oliveira can be contacted at: J.Oliveira@Lboro.ac.uk © Emerald Group Publishing Limited 2012 Organizational performance Performance measures Exports Export performance Level of analysis Export venture Export...

... Communication technologies International business Channel relationships Organizational performance Globalization forces are changing the way we do business. Companies increasingly focus on their core capabilities and the trend toward outsourcing has grown (Doh, 2005 ; Espino‐Rodriguez and Padron...

...). International marketing International investments Exports Stock markets Organizational performance Spain From an international marketing point of view, foreign expansion requires, in the long term, that a firm decides on the temporal element of the expansion and that it assigns marketing efforts...

... Limited 2004 --> Marketing strategy Customer orientation Organizational performance Overall, this is a concise, well‐written book targeted toward graduate‐level students and managers. I particularly liked the organization of the book. Unlike the common 4Ps approach, the structure...

... and managerial characteristics also influence the organisational performance of international retailers. © MCB UP Limited 2000 Retailing International marketing Globalization Organizational performance In the substantial body of literature on firm internationalisation, the psychic distance...

... . Globalization International marketing Organizational performance Cognitive mapping Stöttinger and Schlegelmilch (1998) are to be commended for their review of the theoretical and managerial relevance of psychic distance, and for their effort to empirically test the concept. They make several...

... to organizational performance. In addition, considers the moderating effect of managerial characteristics on the global standardization‐performance relationship. Results indicate that the subsidiary manager’s marketing experience strengthened the global standardization‐performance relationship, but the manager’s...

... 1998 Organizational performance Export International marketing Marketing research There have been numerous studies published in the past 30 years on the determinants of export performance (see Aaby and Slater, 1989; Bilkey, 1978; Chetty and Hamilton, 1993; Madsen, 1987). This large...

... performance of manufacturing firms. However, it is unclear as to whether these variables will contribute to export performance within the service industry, and if so, which strategic objectives they influence. Organizational performance Export International marketing Service industries Services...

... the hypothesis that market orientation is an important determinant of business profitability. © MCB UP Limited 1998 Organizational performance Hong Kong Marketing orientation Marketing strategy Textile industry The association between market orientation and business performance appears...

... and presents cases illustrating how multinationals utilize their technology and marketing capabilities successfully to create competitive edge for reaching higher overall performance. Competitive advantage Global marketing Organizational performance Technology Global expansion provides good...

...: Organizational performance Malta Market orientation Marketing Service United Kingdom But how many companies have actually implemented the marketing concept? The answer is too few. Only a handful of companies really stand out as master practitioners of the marketing concept... When the product...

... in Research Synthesis", Psychological Bulletin, Vol. 88 No. 2, pp. 359-69. © MCB UP Limited 1993 Organizational performance Export Research ...

... Organizational performance USA Marketing strategy International Marketing Review 3,3 46 Received February 1990 Revised June 1990 Relationships among Organisational Characteristics, Marketing Strategy and Export Performance Anthony C. Koh University of Toledo, Ohio, USA Introduction No attempt has been made...

.... This performance gap indicates the potential gain from the unified European market. This article examines the evidence and suggests some of the possible causes. Database management European Union Organizational performance A Performance Comparison of Continental and National Continental and National...

... that the competitiveness of US manufacturing firms has been declining, findings of this study indicate that, on average, US manufacturing multinationals have maintained global market share on a consolidated basis fairly well. © MCB UP Limited 1989 Organizational performance Competitiveness Market share...