..., 2001), yet there is also a sizable Christian minority (PEW, 2014 ; Schwartz, 2012). Since the adoption of Christianity by the ROman Empire, religion has remained a predominant component of one's social identity in many parts of the world and is often a major source of conflict (Shmueli et al...

...Muhammad Mohsin Butt; Susan Rose; Stephen Wilkins; Junaid Ul Haq Purpose Multinational corporations (MNCs) that want to compete in markets worldwide should not underestimate the influences of religion on consumer demand. Almost one quarter of the world’s population is Muslim so it is important...

...-esteem or self-worth. Bodo B. Schlegelmilch can be contacted at: bodo.schlegelmilch@wu.ac.at © Emerald Group Publishing Limited 2016 Religion Labelling Marketing communications Cross-cultural advertising Culture sociology Although the merits of third party endorsements (TPE...

... the credibility of firms. It is also shown that they prefer suppliers from developing countries that share a common cultural attribute such as religion over other developing countries, supporting social identification behavior and a substitutive relationship between cultural and economic attributes. Finally...

... considered the role of religion which is a major driver of ethics. This paper seeks to address this. Design/methodology/approach From a survey of over 700 consumers this paper explores the similarities and differences between consumers' ethical positions in three different religions namely; Christian...

... behaviour Innovation Religion Marketing strategy A Cross-national Examination of Innovation Resistance Patriya Tansuhaj Washington State University, USA James W. Gentry University of Nebraska-Lincoln, USA Joby John Bentley College, USA L. Lee Manzer Oklahoma State University, USA Bong Jin Cho Keimyung...

.... The commentary emphasises that since religion has such a pervasive and abiding influence, it is imperative that advertising should be compatible with religious standards. In addition, advertising should be sensitive to other cultural norms and responsive to changing governmental priorities. © MCB UP Limited...