Keywords: Small to medium‐sized enterprises
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Journal Articles
International Marketing Review (2013) 30 (2): 130–155.
Published: 19 April 2013
... Emerald Group Publishing Limited 2013 Small to mediumsized enterprises Internet Exports Information technology Communication technologies Born‐global Internationalization Performance Virtuality trap Psychic distance International marketing Two major trends have offered...
Journal Articles
International Marketing Review (2013) 30 (2): 80–105.
Published: 19 April 2013
... Publishing Limited 2013 Small to mediumsized enterprises Italy Exports Manufacturing industries Innovation Human resource management Internationalization Regionalization Geographic pathways Export performance In the literature on the internationalization of small and medium...
Journal Articles
International Marketing Review (2012) 29 (5): 536–561.
Published: 07 September 2012
... Publishing Limited 2012 United States of America Small to mediumsized enterprises International business Small firms High‐tech industries Born globals H2. An STE's advertising intensity is positively correlated with its early internationalization. The stage model approach...
Journal Articles
International Marketing Review (2012) 29 (5): 496–518.
Published: 07 September 2012
... of firms could explain the internationalization pathways taken by family‐owned small to mediumsized enterprises (SMEs); and to identify typical patterns and features in the various pathways taken by family‐owned SMEs. Design/methodology/approach This paper reports findings from an in‐depth multiple...
Journal Articles
International Marketing Review (2012) 29 (5): 448–465.
Published: 07 September 2012
... of small and mediumsized enterprises (SMEs) should be conducted. Design/methodology/approach A comprehensive overview of concepts and a conceptual framework to study internationalization patterns of SMEs is offered. Findings The complexities of existing definitions and methodologies...
Journal Articles
Journal Articles
International Marketing Review (2012) 29 (5): 466–495.
Published: 07 September 2012
...Olli Kuivalainen; Sanna Sundqvist; Sami Saarenketo; Rod McNaughton; Edith Olejnik; Bernhard Swoboda Purpose The purpose of this paper is to identify the internationalisation patterns of small‐ and mediumsized enterprises (SMEs) quantitatively, to describe SMEs as they follow different patterns...
Journal Articles
International Marketing Review (2012) 29 (1): 88–113.
Published: 17 February 2012
...Joanne Freeman; Chris Styles; Meredith Lawley Purpose The purpose of this research is to explore how location – regional vs metropolitan – impacts a small to mediumsized enterprise (SME)'s access to firm resources and capabilities, and in turn its export performance. Design/methodology...
Journal Articles
International Marketing Review (2009) 26 (4-5): 453–476.
Published: 17 July 2009
... internationalized quickly to address opportunities but without necessarily a global presence. Design/methodology/approach The methodology in this exploratory study employs both quantitative but also primarily a qualitative methodology involving 21 technologically oriented small‐ and mediumsized enterprises...
Journal Articles
International Marketing Review (2009) 26 (4-5): 439–452.
Published: 17 July 2009
... of the earliest studies evaluating the synergetic effect of entrepreneurial marketing and issues that arise from the commingling of organisational dynamics, resources and the performance of small‐ and mediumsized enterprises (SMEs) from emerging economies in the international arena. The paper contributes...
Journal Articles
International Marketing Review (2008) 25 (5): 584–600.
Published: 12 September 2008
... marketing Exports Marketing strategy Business‐to‐business marketing Small to mediumsized enterprises Portugal While exporting is one of the fastest growing economic activities today, no strong theoretical framework exists for researching export activity in the context of business‐to‐business (B2B...
Journal Articles
International Marketing Review (2008) 25 (5): 487–503.
Published: 12 September 2008
... business‐to‐business marketing activities of small and mediumsized enterprises (SMEs). Design/methodology/approach The analysis is based on survey data from 635 Danish and Norwegian SMEs with international marketing activities. The two primary research questions regarding actual use and performance...
Journal Articles
Journal Articles
International Marketing Review (2006) 23 (5): 524–548.
Published: 01 September 2006
...Chris Styles; sid Gray; Martine Spence; Dave Crick Purpose The purpose of this paper is to provide comparative data from a two‐country study; specifically, into the internationalisation strategies of Canadian and UK high‐tech small and mediumsized enterprises. Design/methodology/approach...
Journal Articles
International Marketing Review (2006) 23 (1): 25–53.
Published: 01 January 2006
... study and should help to develop the body of knowledge on SME internationalisation in general. © Emerald Group Publishing Limited 2006 Small to mediumsized enterprises Retailers International business United Kingdom There is now a developed body of knowledge...
Journal Articles
International Marketing Review (2006) 23 (1): 116–117.
Published: 01 January 2006
... and Linder   Brown . International Marketing: An SME Perspective . Harlow : Pearson Education Limited   2004 . 720 pp. , ISBN: 0‐273‐67323‐8 © Emerald Group Publishing Limited 2006 --> International marketing Small to mediumsized enterprises Mix Marketing strategy...
Journal Articles
Journal Articles
Journal Articles
International Marketing Review (2004) 21 (4-5): 409–422.
Published: 01 August 2004
... involved. Taking into account the weak resource base of the Eritrean manufacturers, we conclude that it may be easier for them to enter the Dutch market than the Ugandan market. © Emerald Group Publishing Limited 2004 Distribution channels Developing countries Small to mediumsized enterprises...
Journal Articles

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