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Keywords: Social capital
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Journal Articles
Journal Articles
International Marketing Review (2025) 42 (5): 957–986.
Published: 08 September 2025
... and face-based trust as novel dimensions of social capital theory, providing new insights into trust dynamics in emerging market contexts. Originality/value This study uncovers micro-level processes by which expatriates facilitate KA and KT from EMs to developed-economy HQ, addressing gaps in HQ...
Journal Articles
International Marketing Review (2022) 39 (5): 1052–1068.
Published: 22 March 2022
... when considering its extension to SC – with relation to the promotion of corporate reputation. After a literature review about the intellectual capital (IC) and the social capital (SC) in the nonprofit sector (NPS), at either national or international level, the study presents a bibliometric...
Journal Articles
International Marketing Review (2019) 36 (1): 6–30.
Published: 22 November 2018
...Paul Ryan; Natasha Evers; Adele Smith; Svante Andersson Purpose The purpose of this paper is to explain how some born global firms can leverage the rich social capital in their local (home country) horizontal network for accelerated international market entry and growth. Horizontal networks...
Journal Articles
Journal Articles
International Marketing Review (2015) 32 (2): 200–218.
Published: 13 April 2015
...Dr Catherine Demangeot, Professor Amanda J. Broderick,Professor C. Samuel Craig; Esi A. Elliot; Yazhen Xiao; Elizabeth Wilson Purpose – The purpose of this paper is to develop a more thorough understanding of cognitive social capital (shared representations) building in a multicultural marketing...
Journal Articles
International Marketing Review (2012) 29 (1): 6–23.
Published: 17 February 2012
...Stephanie Slater; Matthew J. Robson Purpose The purpose of this paper is to explain the culture‐driven role and effects of social capital in Japanese‐Western alliances. The authors move beyond narrow conceptualizations of relationship bonding (i.e. positive socio‐psychological aspects...

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