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1-7 of 7
Keywords: Social capital
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Journal Articles
Reconfiguring resource orchestration via social capital: a processual view of blockchain in supply chains
Available to Purchase
Journal:
International Marketing Review
International Marketing Review 1–33.
Published: 25 September 2025
...Sushma Kumari; Niladri Palit; Nishikant Mishra; Akshit Singh; Zhi Zhang Purpose This study examines how social capital's cognitive and relational dimensions enable effective resource orchestration for blockchain implementation in global supply chains. It reconceptualizes blockchain implementation...
Journal Articles
Exploring MNEs’ inter-organizational knowledge transfer processes for enhancing innovation capability
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2025) 42 (5): 957–986.
Published: 08 September 2025
... and face-based trust as novel dimensions of social capital theory, providing new insights into trust dynamics in emerging market contexts. Originality/value This study uncovers micro-level processes by which expatriates facilitate KA and KT from EMs to developed-economy HQ, addressing gaps in HQ...
Journal Articles
Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2022) 39 (5): 1052–1068.
Published: 22 March 2022
... when considering its extension to SC – with relation to the promotion of corporate reputation. After a literature review about the intellectual capital (IC) and the social capital (SC) in the nonprofit sector (NPS), at either national or international level, the study presents a bibliometric...
Journal Articles
Local horizontal network membership for accelerated global market reach
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2019) 36 (1): 6–30.
Published: 22 November 2018
...Paul Ryan; Natasha Evers; Adele Smith; Svante Andersson Purpose The purpose of this paper is to explain how some born global firms can leverage the rich social capital in their local (home country) horizontal network for accelerated international market entry and growth. Horizontal networks...
Journal Articles
Enhancing market exchanges at the base of the pyramid: The roles of national culture, nontraditional capitals, and transformative technologies
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2015) 32 (6): 762–782.
Published: 09 November 2015
...: national culture (performance orientation), non-traditional assets (creative and social capitals), and transformative technologies (mobile telephony). Assuming these factors vary by BOP setting, greater performance orientation alongside higher social capital, creative capital, and mobile telephony directly...
Journal Articles
A multicultural blend: metaphors, cognitive social capital and multiculturalism
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2015) 32 (2): 200–218.
Published: 13 April 2015
...Dr Catherine Demangeot, Professor Amanda J. Broderick,Professor C. Samuel Craig; Esi A. Elliot; Yazhen Xiao; Elizabeth Wilson Purpose – The purpose of this paper is to develop a more thorough understanding of cognitive social capital (shared representations) building in a multicultural marketing...
Journal Articles
Social capital in Japanese‐Western alliances: understanding cultural effects
Available to Purchase
Journal:
International Marketing Review
International Marketing Review (2012) 29 (1): 6–23.
Published: 17 February 2012
...Stephanie Slater; Matthew J. Robson Purpose The purpose of this paper is to explain the culture‐driven role and effects of social capital in Japanese‐Western alliances. The authors move beyond narrow conceptualizations of relationship bonding (i.e. positive socio‐psychological aspects...
