...Paolo Capolupo; Armando Papa; Fabio Fiano; Gian Luca Gregori Purpose Given the substantial contribution of family firms to the global economy and the importance of marketing strategies for their continued success, research on strategic marketing in family firms has received significant attention...

...@gmail.com 04 10 2019 14 12 2019 16 03 2020 27 03 2020 27 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Strategy International marketing Marketing doctrine Principles Learning Knowledge-based view...

... in this new digital era concerning their international marketing strategy and examine how international marketing practices can be revisited in the light of these developments. Consideration is given to a range of relevant issues involved in the design and deployment of effective international marketing...

.... Design/methodology/approach A survey-based quantitative study was used. The final sample consisted of 202 internationally active SBUs of Israeli firms. Data were analyzed using structural equation modelling. Findings OI approach to strategy enhances international performance more than IO does. OI...

... at: margarida@estv.ipv.pt © Emerald Group Publishing Limited 2015 Innovation Technology Product development Strategy Export industry In the international marketplace, firms face severe competition and rapid technological changes (Teece, 2007). The intensity of global competition, shorter...

... creation logic complicates the use of firm databases and industry statistics. Practical implications – The authors suggest that managers in service firms should consider primarily the nature of the value creation logic(s) in their firms when deciding and designing an internationalization strategy...

... and analyzers should build and maintain as well as the strategic responses that each should pursue are identified. In sum, significant differences in strengths and strategies have been found for firms of different types. These differences were found in a wide range of industries such as banking, hospitals...

...Jae H. Pae; Saeed Samiee; Susan Tai The significant body of published work in global advertising literature focuses on the standardization and localization of the advertising campaign from a marketing strategy perspective without much concern regarding consumers’ response. In this research...

... of infrastructure is necessary to support e‐commerce growth and further benefit from its strategic value that has made a profound impact globally. Each of the factors shown in Figure 1 is briefly explicated below. © MCB UP Limited 2001 Internet Channel management Strategy Distribution channel...

... not to be the case. Countertrade strategies are emergent, often reactive and frequently transient. Literature‐prescribed best practice posits internal and external environmental scanning to clarify the company’s objectives and to identify whether or not countertrade as a marketing tool is the best or only means...

...Ilkka A. Ronkainen; Ivan Menezes Whirpool Corporation is the world’s leading marketer of major appliances. Its growth in the last ten years from a mostly domestic manufacturer to a global player is the result of a customer‐driven strategy adopted in which the company’s strengths are leveraged...

... Communications Customers Developing countries International marketing Relationship marketing Service Service industries Service quality Strategy Top management Since production and consumption of the service are inseparable, a customer′s ease of contact with and timely access to the service...

...). The development of such a taxonomy may form the basis for research into the marketing strategy and public policy issues associated with ethical conflicts found in an international context. Research Methodology Sample The sample for the present study was selected from the District Export Councils Membership Roster...

...Chong S. Lee; Yoo S. Yang This empirical study investigates the relationship between the choice of an export market expansion strategy and the subsequent performance of exporting firms. Multiple measures of export performance were compared across three groups of firms following different export...

... to foreign investment. Saturation may be either in one retail sector or more than one retail sector where a strategy of diversification has been used to achieve growth when the retailer's core activity has already reached saturation point. Therefore, saturation may be such that the retailer concerned has...

... the potential of innate exporters,however, extend to other environments. International Marketing Review 6,5 Strategies for Innate and Adoptive Exporters: Lessons from Israel's Case 50 Received February 1988 Revised October 1988 Revised February 1989 by Joseph Ganitsky Tulane University, New Orleans, USA...

..., and suggests directions for future export research activities. © MCB UP Limited 1989 Export Strategy Perceptions Commitment Management Influences on Export Performance: A Review of the Empirical Literature 1978-88 by Nils-Erik Aaby and Stanley F. Slater University of Colorado, Colorado Springs...