...Nadia Zahoor; Adeel Khalid; Aqeel Ahmed; Samuel Adomako; Michael Christofi Purpose This study systematically reviews the current literature on the role of social capital in adopting digital technologies and achieving sustainability. The current investigation identifies key insights across social...

... on product-centered content and language to integrating broader values, such as responsibility, sustainability, humanity and ethics, which address the interests of diverse stakeholder groups in their international advertising campaigns. Research limitations/implications Our study offers a homogeneous...

...Abhishek Behl; Vijay Pereira; Nirma Jayawardena; Achint Nigam; Sachin Mangla Purpose This study aims to investigate an under-researched area, an international marketing perspective, based on international dynamic capability, environmental sustainability and organizational marketing performance...

.... Design/methodology/approach Three experiments test whether messages describing unsustainable versus sustainable luxury manufacturing processes elicit guilt and a need to warn others and whether and how the need to warn others affects consumers' NWOM depending on their cultural orientation. Findings...