... the UK and Taiwan, making this group an ideal case for understanding how their acculturation journey can be disrupted by a crisis. Design/methodology/approach Qualitative data were collected at two different time points, at the start of the UK pandemic (March/April 2020) and six months on (October...

... on the research findings. Design/methodology/approach The authors used a qualitative approach involving five short international marketing case studies of firms based in South Korea and Taiwan. These nations and firms were selected on the bases of their overall judicious navigation of the conditions presented...

... and outcomes of such initiatives. Specifically, it is not clear how different institutional contexts may shape them. The purpose of this paper is to examine the drivers and performance outcomes of CSR in supply chains in two different institutional contexts: Mainland China (a transition economy) and Taiwan...

... Transaction costs Multinational companies Taiwan The subject matter of international business (IB) literature can be said to have evolved along roughly the following lines. Initially the literature discussed why multinational corporations (MNCs) exist (i.e. the choice of entry mode) (Buckley and Casson...

... and Fang, Fan of HongKong, Haier of China, Samsung, and LG of Korea, Samling of Malaysia, and Acer of Taiwan headquartered in Singapore leading the list of MNEs (Chao et al., 2003 ; Chao et al., 2004). This phenomenon has recently resulted in an increasing number of academic...

...' capabilities (Birkinshaw and Hood, 1998). Yu‐Ching Chiao can be contacted at: chiaoy@dragon.nchu.edu.tw © Emerald Group Publishing Limited 2008 China Taiwan International business Diversification Multinational companies Subsidiaries In order to achieve such competitive advantages...

... and psychological variables jointly work to explain consumers' COO perceptions. Design/methodology/approach This is a quantitative study using a drop‐off and pick‐up survey among three samples of consumers in Canada, Morocco and Taiwan. The final sample size was comprised of 506 male consumers. The data were...

... in Brazil, Germany, and Taiwan and shows that cultural adaptation is an important explanatory variable that should be included in the TAM when exploring cross‐cultural issues. Originality/value The value of this paper is that it not only extends the use of TAM to study user acceptance of international e...

...Rajshekhar Javalgi; Bob D. Cutler; D. Steven White Investigates the regional standardization issue in global advertising by comparing print advertising of the Pacific Basin countries of Japan,Taiwan and South Korea. The findings of the study reveal similarities and differences in print advertising...

...Tung‐Zong Chang The issue a parallel importation has been explored from the perspectives of more developed, brand‐exporting, countries, in the literature. Examines the issue from the perspective of a newly emerged,brand‐importing country. Taiwan, and reports a comparative analysis. In addition...