... 2019 10 12 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only The purpose of this paper is to examine the extent to which personal values, moral foundations and gender-role identities affect, in sequence, consumers' constructions...

...Marieke de Mooij Purpose – The purpose of this paper is to shed light on the discussion of cross-cultural research, in particular the use of dimensions of national culture, for international marketing. Design/methodology/approach – Discuss definitions of values and culture, analyze cultural...

..., consumer attitudes toward buying organic food are positively related to what Schwartz’s “Universalism” values in all studied cultures. Research limitations/implications – Correlational (survey) data do not allow conclusions about causality and conclusions are limited by the covered countries...

...Vesna Zabkar; Maja Makovec Brencic Presents the results of an international marketing research, in which they integrate culture with manifestation of values, trust, and commitment as vital components of business‐to‐business relationships. Analyses trust, relationship commitment, and values...

...Vern Terpstra 1. (1) Elicit the dilemma by identifying the opposing perspectives and values. 2. (2) Chart the dilemma by identifying each actor’s position and note the positives of the other extreme value orientation. 3. (3) Stretch the dilemma by noting the positives...