Issues

Benchmarking service quality performance at business‐to‐business and business‐to‐consumer call centers

Alan Miciak; Mike Desmarais
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Market orientation development: a comparison of industrial vs consumer goods companies

Spiros P. Gounaris; George J. Avlonitis
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Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

Nicole E. Coviello; Roderick J. Brodie
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Executive and consumer decision processes: increasing useful sensemaking by identifying similarities and departures

Elizabeth J. Wilson; Arch G. Woodside
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