Issues

Special Issue: Emerging ideas in B2B marketing: processes, services and sales. Guest Editor: Brashear Alejandro Thomas

Editorial

Thomas Brashear Alejandro
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Trust in the knowledge economy

Marco Tulio Zanini; Michael Musante
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ICT as a catalyst for service business orientation

Christian Kowalkowski; Daniel Kindström; Heiko Gebauer
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Sales activity systematization and performance: differences between product and service firms

Petri Parvinen; Jaakko Aspara; Sami Kajalo; Joel Hietanen
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Strategies for sustaining the edge in offshore outsourcing of services: the case of India

Rajshekhar (Raj) G. Javalgi; W. Benoy Joseph; Elad Granot; Andrew C. Gross
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The relationship between supplier development and firm performance: the mediating role of marketing process improvement

Anthony K. Asare; Thomas G. Brashear; Jing Yang; Jun Kang
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Sales coordination and structural complexity: a national‐international comparison

Jakob Rehme; Christian Kowalkowski; Daniel Nordigården
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Application of customer lifetime value model in make‐to‐order manufacturing

Oya I. Tukel; Ashutosh Dixit
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Editorial

Editorial

Thomas Brashear Alejandro
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