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Keywords: Buyer–seller relationships
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Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 267–281.
Published: 14 July 2026
... maybe seen at Link to the terms of the CC BY 4.0 licence. AI technology B2B Marketing managers Fairness Transparency Buyer–seller relationships Artificial intelligence National Science Centre, Poland 2022/47/B/HS4/01153 This research was entirely funded by the National...
Includes: Supplementary data
Journal Articles
Journal of Business & Industrial Marketing (2026) 41 (13): 226–253.
Published: 25 June 2026
.... The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 license. Business-to-business B2B exchange relationship B2B relationship disruptions Buyer–seller relationships Bibliometric analysis Co-citation analysis Figure 1 Exchange relationship lifecycle Source...
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (2): 477–494.
Published: 28 January 2025
...Morten H. Abrahamsen; Kristin B. Munksgaard Purpose This paper aims to examine adaptation in buyer–seller relationships in a time of crisis and to explore what consequences adaptation has for the actors involved. The authors are particularly interested in examining how suppliers and public buyers...
Journal Articles
Journal of Business & Industrial Marketing (2022) 37 (3): 643–656.
Published: 28 June 2021
... Europe. The conceptual framework was tested using partial least square structural equation modeling. Findings Managing disruptions in the digital age is closely related to the fact that the existing trust in buyer-seller relationships is not enough to accept IoT projects. A company’s digitalization...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (8): 1520–1533.
Published: 11 February 2021
... Supply performance Customer relationship Supplier relationship Buyer–seller relationships Supply chain management Currently, international business competition is no longer simply between organizations but between their supply chains (Prajogo et al., 2012 ; Li et al...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (7): 1229–1245.
Published: 22 December 2020
...Jari Salo; Teck Ming Tan; Hannu Makkonen Purpose The purpose of this paper is to cast light on the nature of the digitalization process that occurs when digital technologies are adopted in buyer–seller relationships. Design/methodology/approach The study features a case study from the steel...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (10): 1755–1766.
Published: 04 December 2020
... relationships and suggest that there is a darker side to servitization. It also shows that differences in strategic intent across organizations and between different managerial layers impedes to servitization efforts. Servitization Buyer–seller relationships Delphi method Tension Territoriality Oil...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (11): 2062–2073.
Published: 24 September 2020
... Intermediaries Buyer–seller relationships International business Networks Business-to-business marketing Start-up internationalization Relational proximity B2B relationships Within a few years of being founded, a start-up from one of the world’s most isolated cities developed and commercialized...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (2): 281–291.
Published: 14 July 2020
... Sport Sponsorship Buyer-seller relationships Signaling theory Business-to-business marketing Organizational performance Sponsorship-linked marketing Survival analysis © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only While numerous...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (2): 177–190.
Published: 14 July 2020
.... The designed model shows how reactivation can be understood as an interplay between structural properties and (re)building activities and contributes new knowledge on factors that affect this process. Industrial marketing Networks Buyer–seller relationships Business-to-business marketing Supplier...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (4): 669–684.
Published: 25 March 2020
...Khalid Hussain; Fengjie Jing; Muhammad Junaid; Huayu Shi; Usman Baig Purpose Contemporary scholars contend that the buyer–seller relationship is dynamic in nature, so it grows, matures and declines over time. However, most studies that adopt the dynamic perspective debates its conceptualization...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (2): 362–384.
Published: 16 December 2019
... Publishing Limited Licensed re-use rights only Performance Purchasing Buyer–seller relationships Opportunism Social capital theory Supply management Opportunism, commonly defined as “self-interest seeking with guile” (Williamson, 1985 , p. 47) is considered to be inherent to many...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (2): 426–438.
Published: 06 December 2018
... that important moderators of the relationship–outcomes link are being overlooked and warrant greater attention. This paper addresses this deficiency. Innovation New product development Buyer-seller relationship Industrial marketing Buyer-seller relationships Business-to-Business marketing...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (4): 810–820.
Published: 09 November 2018
... pressure or force without sustaining a permanent deformation (Narasimhan et al., 2007). In a buyer – seller relationship, these forces can have a variety of origins and variety of impacts. The strength to resist these disparate stressors seems likely to develop from a composite of properties...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 1037–1051.
Published: 21 September 2018
... and relationship value. The study examines to which extent the application of these two theoretical perspectives can absorb part of the environmental uncertainty in a buyer/seller relationship. Design/methodology/approach The study used empirical data from UK manufacturers from different sectors to test...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (7): 1027–1036.
Published: 11 September 2018
... the inductive data. Figure 2 A framework of purchasing practices in post-outsourcing buyer–supplier relationships Case studies Value co-creation Buyer–seller relationships Purchasing Post-outsourcing purchasing Purchasing practices further understanding on purchasing practices...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (4): 574–584.
Published: 08 May 2018
... for future studies within this field. Performance Meta-analysis Buyer–seller relationships Interorganizational learning Relationship learning is viewed as an important factor in enhancing competitiveness and an important determinant of profitability in relationships. Prior studies have...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (1): 134–144.
Published: 05 February 2018
...Kofi Q. Dadzie; Charlene A. Dadzie; Alvin J. Williams Purpose This study aims to examine how various components of interpersonal trust (affective and cognitive) influence the duration of buyer-seller relationships in the emerging market (EM) context of a heterogeneous market structure dominated...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (8): 1051–1061.
Published: 02 October 2017
... Private label brands Buyer–seller relationships The Australian retail market has traditionally been dominated by two players – Coles and Woolworths, both have vast networks of stores and marketing and distribution channels, which have seen their dominance in the $112bn grocery market continue...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (5): 733–741.
Published: 05 June 2017
... of collaborative relationships with customers in the development of innovative products or services as a source of innovation (Athaide and Klink, 2009 ; Bogers et al., 2010 ; Greer and, Lei, 2012). In this regard, works on buyer-seller relationships, based on transactions cost analysis, have examined...
