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Keywords: Buyer-seller relationships
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Journal Articles
Interaction in a time of crisis: buyer-supplier adaptation in public healthcare
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Journal of Business & Industrial Marketing (2025) 40 (2): 477–494.
Published: 28 January 2025
...Morten H. Abrahamsen; Kristin B. Munksgaard Purpose This paper aims to examine adaptation in buyer–seller relationships in a time of crisis and to explore what consequences adaptation has for the actors involved. The authors are particularly interested in examining how suppliers and public buyers...
Journal Articles
From managing customers to joint venturing with customers: co-creating service value in the digital age
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Journal of Business & Industrial Marketing (2022) 37 (3): 643–656.
Published: 28 June 2021
... Europe. The conceptual framework was tested using partial least square structural equation modeling. Findings Managing disruptions in the digital age is closely related to the fact that the existing trust in buyer-seller relationships is not enough to accept IoT projects. A company’s digitalization...
Journal Articles
The linkages among supplier relationship, customer relationship and supply performance
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Journal of Business & Industrial Marketing (2021) 36 (8): 1520–1533.
Published: 11 February 2021
... Supply performance Customer relationship Supplier relationship Buyer–seller relationships Supply chain management H2b. SR has a significant positive direct impact on flexibility. H2c. SR has a significant positive direct impact on partnership. H2d...
Journal Articles
Digitalization of the buyer–seller relationship in the steel industry
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Journal of Business & Industrial Marketing (2021) 36 (7): 1229–1245.
Published: 22 December 2020
...Jari Salo; Teck Ming Tan; Hannu Makkonen Purpose The purpose of this paper is to cast light on the nature of the digitalization process that occurs when digital technologies are adopted in buyer–seller relationships. Design/methodology/approach The study features a case study from the steel...
Journal Articles
Tensions and territoriality: the dark side of servitization
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Journal of Business & Industrial Marketing (2021) 36 (10): 1755–1766.
Published: 04 December 2020
... that potentially can damage supplier–buyer relationships and suggest that there is a darker side to servitization. It also shows that differences in strategic intent across organizations and between different managerial layers impedes to servitization efforts. Servitization Buyer–seller relationships Delphi...
Journal Articles
How innovation intermediaries support start-up internationalization: a relational proximity perspective
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Journal of Business & Industrial Marketing (2021) 36 (11): 2062–2073.
Published: 24 September 2020
... et al., 2016). Business partners must share some degree of understanding across different dimensions to communicate effectively and trust the other party will act in their mutual interest (Cantù, 2017). Innovation Intermediaries Buyer–seller relationships International business Networks...
Journal Articles
Are firms like fair-weathered fans? Examining decision-making in B2B relationships
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Journal of Business & Industrial Marketing (2021) 36 (2): 281–291.
Published: 14 July 2020
... literature. Decision-making Sport Sponsorship Buyer-seller relationships Signaling theory Business-to-business marketing Organizational performance Sponsorship-linked marketing Survival analysis From the perspective of the sponsored organization, sponsorship has become an increasingly...
Journal Articles
Friends or strangers? Attempts at reactivating buyer–supplier relationships
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Journal of Business & Industrial Marketing (2021) 36 (2): 177–190.
Published: 14 July 2020
... relationship reactivation processes. The designed model shows how reactivation can be understood as an interplay between structural properties and (re)building activities and contributes new knowledge on factors that affect this process. Industrial marketing Networks Buyer–seller relationships Business...
Journal Articles
The buyer–seller relationship: a literature synthesis on dynamic perspectives
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Journal of Business & Industrial Marketing (2020) 35 (4): 669–684.
Published: 25 March 2020
...Khalid Hussain; Fengjie Jing; Muhammad Junaid; Huayu Shi; Usman Baig Purpose Contemporary scholars contend that the buyer–seller relationship is dynamic in nature, so it grows, matures and declines over time. However, most studies that adopt the dynamic perspective debates its conceptualization...
Journal Articles
Does supplier opportunism lead to buyer opportunism? A social capital perspective
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Journal of Business & Industrial Marketing (2020) 35 (2): 362–384.
Published: 16 December 2019
... Publishing Limited Licensed re-use rights only Performance Purchasing Buyer–seller relationships Opportunism Social capital theory Supply management Opportunism, commonly defined as “self-interest seeking with guile” (Williamson, 1985 , p. 47) is considered to be inherent to many...
Journal Articles
Buyer relationships when developing new products: a contingency model
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Journal of Business & Industrial Marketing (2019) 34 (2): 426–438.
Published: 06 December 2018
... that important moderators of the relationship–outcomes link are being overlooked and warrant greater attention. This paper addresses this deficiency. Innovation New product development Buyer-seller relationship Industrial marketing Buyer-seller relationships Business-to-Business marketing...
Journal Articles
Tensile strength of composite ties in business relationships
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Journal of Business & Industrial Marketing (2019) 34 (4): 810–820.
Published: 09 November 2018
... pressure or force without sustaining a permanent deformation (Narasimhan et al., 2007). In a buyer – seller relationship, these forces can have a variety of origins and variety of impacts. The strength to resist these disparate stressors seems likely to develop from a composite of properties...
Journal Articles
Moderating effects of environmental uncertainty on behavioural intentions in business markets – a study across theoretical perspectives
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Journal of Business & Industrial Marketing (2018) 33 (7): 1037–1051.
Published: 21 September 2018
... and relationship value. The study examines to which extent the application of these two theoretical perspectives can absorb part of the environmental uncertainty in a buyer/seller relationship. Design/methodology/approach The study used empirical data from UK manufacturers from different sectors to test...
Journal Articles
“Shopping for Items” or “Partnering for Performance”? A framework of purchasing practices for value co-creation in post-outsourcing buyer–supplier relationships
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Journal of Business & Industrial Marketing (2018) 33 (7): 1027–1036.
Published: 11 September 2018
... the inductive data. Figure 2 A framework of purchasing practices in post-outsourcing buyer–supplier relationships Case studies Value co-creation Buyer–seller relationships Purchasing Post-outsourcing purchasing Purchasing practices further understanding on purchasing practices...
Journal Articles
Examining the effects of interorganizational learning on performance: a meta-analysis
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Journal of Business & Industrial Marketing (2018) 33 (4): 574–584.
Published: 08 May 2018
... for future studies within this field. Performance Meta-analysis Buyer–seller relationships Interorganizational learning Relationship learning is viewed as an important factor in enhancing competitiveness and an important determinant of profitability in relationships. Prior studies have...
Journal Articles
Trust and duration of buyer-seller relationship in emerging markets
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Journal of Business & Industrial Marketing (2018) 33 (1): 134–144.
Published: 05 February 2018
...Kofi Q. Dadzie; Charlene A. Dadzie; Alvin J. Williams Purpose This study aims to examine how various components of interpersonal trust (affective and cognitive) influence the duration of buyer-seller relationships in the emerging market (EM) context of a heterogeneous market structure dominated...
Journal Articles
Private label brands: a relationship perspective
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Journal of Business & Industrial Marketing (2017) 32 (8): 1051–1061.
Published: 02 October 2017
... Private label brands Buyer–seller relationships The Australian retail market has traditionally been dominated by two players – Coles and Woolworths, both have vast networks of stores and marketing and distribution channels, which have seen their dominance in the $112bn grocery market continue...
Journal Articles
Collaborative relationships with customers: generation and protection of innovations
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Journal of Business & Industrial Marketing (2017) 32 (5): 733–741.
Published: 05 June 2017
... of collaborative relationships with customers in the development of innovative products or services as a source of innovation (Athaide and Klink, 2009 ; Bogers et al., 2010 ; Greer and, Lei, 2012). In this regard, works on buyer-seller relationships, based on transactions cost analysis, have examined...
Journal Articles
The negotiation scorecard: a planning tool in business and industrial marketing
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Journal of Business & Industrial Marketing (2017) 32 (4): 519–524.
Published: 02 May 2017
... proscriptive guidance as to the types of strategies and tactics they should plan to use and that they should expect to encounter. Buyer-seller relationships Negotiating Business-to-business marketing A major focus in the negotiations literature for many years has been the distinction between...
Journal Articles
The influences of suppliers on buyer market competitiveness: an opportunism perspective
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Journal of Business & Industrial Marketing (2017) 32 (1): 18–29.
Published: 06 February 2017
... market competitiveness. Competitiveness Industrial relations Relationship marketing Buyer-seller relationships Partnership Business-to-Business marketing Buyer–supplier cooperation is essential to bilateral performance and customer market competitiveness in industrial practice...
