...Carla Cleri Ferreira; Serena Galvani Purpose This paper aims to examine how resource interfaces change as manufacturing firms move toward advanced IoT-based services in digital transformation. Design/methodology/approach Through a qualitative case study of two manufacturers, Alpha and Beta...

...-use rights only Institutional theory Netnography Digital transformation Altruistic behavior B2B mutual fund markets Network brokerage Scholars have long examined brokerage in business-to-business (B2B) networks through the lens of structural analysis. Network brokerage theory offers...

... 06 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Manufacturing enterprises Specialized-refined-differential-innovative (SRDI) Business model ESA Digital transformation Shandong Province Key Research and Development...

...Yuting Wang; Liangqing Zhang; Zhao Cai; Hefu Liu; Juntao Wu Purpose Digital transformation has fundamentally reshaped consumers’ expectations and requirements, and pressured firms to develop market learning capability, thereby improving firm performance. Drawing on organizational learning theory...

...Bilal Mukhtar; Denni Arli; Ali Hussain Purpose This study aims to present a systematic literature review ( SLR ) that consolidates fragmented scholarly knowledge on digital transformation ( DT ) in business to business (B2B) marketing by synthesizing existing literature into a cohesive narrative...

...-creation B2B markets Digital transformation Systematic literature review Business-to-business (B2B) transactions have long been central to global commerce, with documented evidence dating back to ancient civilisations (Michell, 1940). However, B2B marketing has only recently developed...

... with technological capabilities, enhance organizational flexibility and performance. The findings underscore that digital transformation success relies not only on technology investment but also on embedding those capabilities within supportive organizational structures. Corresponding author Ming-Hsiung Hsiao...

...Thanh Hung Nguyen Purpose This study aims to examine how training effectiveness, sales passion and emotional intelligence influence logistics service salesperson performance, with adaptive selling behaviour serving as a mediator and logistics complexity along with digital transformation acting...

... engagement and digital transformation on the organization’s resource commitment, focusing on how enterprises adjust their resource commitment and influence on operational strategy. Specifically, the research explores the relationship of supply chain engagement, digital transformation, functional resources...

...Ming Cheng; Daniela Corsaro Purpose B2B technology firms play a central role in driving digital innovation yet face profound challenges in digital transformation ( DT ). This study aims to examine how institutional pressures shape the formation and configuration of digital dynamic capabilities...

... Service ecosystem Digital transformation Manufacturing SMEs Inland Regional Research Council, Norway 334646 This work was funded by the Inland regional research council, Norway, 334646. The increasing governmental focus on circularity (e.g. European Commission, 2020 ; UN, 2023a...

...Ankesh Mittal; Pratima Verma; Vimal Kumar Purpose Amidst the ongoing digital transformation ( DT ) in the era of digital age, this research paper investigates the domain of supply chain resilience. This study aims to identify and analyze the key factors contributing to supply chain resilience...

...Matin Mohaghegh; Silvia Blasi; Ivan Russo; Benedetta Baldi Purpose Drawing on resource orchestration theory, this paper aims to empirically investigate the relationships between digital transformation (DT), triple-A supply chain capabilities (i.e. agility, adaptability and alignment...

...Vishag Badrinarayanan; Deva Rangarajan; Christine Lai-Bennejean; Melanie Bowen; Timo Arvid Kaski Purpose Although organizations are investing heavily in digital transformation (DT) of the sales function, implementation and exploitation at the sales force level are ongoing challenges. As sales...

... 15 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Digital servitization Ecosystem Digital transformation Smart services Legitimacy “Servitization,” a term coined by Vandermerwe and Rada (1988) , is defined as the process...

... to the Industrial Marketing and Purchasing literature on technological development. Friction Customer involvement Digital transformation Technological development Smart product Andrea Sabatini can be contacted at: a.sabatini@staff.univpm.it 27 12 2021 20 09 2022 24 01 2023...

...Mervi Hamalainen; Asta Salmi The purpose of this paper is to investigate two current transformation processes in the construction industry: the adoption of a novel material, cross-laminated timber (CLT), and the enhancement of digital transformation. This paper depicts the actors...

... only B2B marketing Digital transformation Resistance to innovation B2B online catalog Marketing digitalization It has been well established among academic researchers and company executives that innovation drives the marketplace for both B2B and B2C products and services [ 1 ]. New...

... with others (Baraldi et al., 2012 ; Bocconcelli et al., 2020). The authors contribute to research on the digital transformation of highly traditional companies that need to introduce new, digital technologies and resources while continuing their traditional processes. The authors...

... the characteristics of their interfaces with IoT suppliers, how these can be managed and how resources are combined. Supplier relationships Interfaces Digitalization Case study Digital servitization IoT (Internet of Things) Digital transformation In recent years, new digital technologies have...