... financial and institutional constraints. Practical implications Industrial managers in emerging markets can harness frugal internal capabilities to deliver tailored service solutions, deepen customer relationships and achieve competitive resilience without relying on external investment. Originality...

...Nicholas Mathew; Rajshekhar (Raj) Javalgi Purpose The purpose of this study is to examine the impact of cultural intelligence, service capabilities and differentiation advantage on firm financial success within the context of emerging market professional service small and medium-sized enterprises...

... contexts for organizational performance. Design/methodology/approach This study conducts an exploratory organizational-level narrative analysis into firms’ experiences in two major emerging markets (EMs), namely, Russia and India – to identify organizational networking processes in the midst...

... multiple forms of governance mechanisms have been studied to address the opportunistic behavior in franchising, research has not shed light on franchise systems operating in emerging markets despite exponential growth in these markets. To address this gap, this study aims to test the direct effects...

...Mahima Mishra; Akriti Chaubey; Ritesh Khatwani; Kiran Nair Purpose This paper aims to identify and model barriers to internationalising automotive small and medium-sized enterprises (SMEs) from emerging market perspectives using the interpretive structural modelling (ISM) approach. Design...

...Atul Rawat; Chandra Prakash Garg Purpose Rising energy demand and the quest for achieving climate change targets have been pushing emerging markets like India to bolster the natural gas share in their energy mix. The country has set an aggressive target of increasing natural gas share...

...Munyaradzi W. Nyadzayo; Riza Casidy; Mayoor Mohan Prior research demands better models to understand B2B innovation practices in emerging industrial markets (Luo et al., 2011 ; Sinha and Sheth, 2018), as innovation decision-making among emerging market B2B firms is different from...

... Emerging markets Potential factors Effectuation and causation are two representative decision-making logics in a firm. Effectuation is referred to as a new theoretical paradigm of strategic decision-making proposed by Sarasvathy (2001) . Such decision-making logic focuses on the given means...

...’ adherence to cooperation agreements with competitors, identifying coopetition networks’ main motives and goals. The study also focuses on the relationship between the export performance of small and medium enterprises from emerging markets and coopetition strategies. Design/methodology/approach...

... 29 07 2020 26 10 2020 22 12 2020 21 02 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only New product development Best practices Product innovation Emerging markets Intense technological change and shorter product...

... 2020 03 11 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only This paper aims to explore the effects of institutional environments across developed and emerging markets on buyer–supplier cooperation. It empirically examines a Business...

... Ambidexterity’s effects on exploration and exploitation have been widely studied in the innovation literature. However, to date, no studies have determined how combining or balancing the two strategic marketing foci may improve new product performance outcomes. This is an important issue in emerging markets...

...Nikolina Koporcic Purpose The purpose of this paper is to explore Interactive Network Branding (INB) in an emerging market (EM) context while focusing on the importance of firm representatives for small- and medium-sized enterprises (SMEs). The INB corresponds to the process of interpersonal...

...Nikolina Koporcic; Maria Ivanova-Gongne Purpose This paper aims to clarify the meaning of Interactive Network Branding (INB) and demonstrate its importance for business relationship development, within a cross-cultural context of emerging markets (EM). More specifically, it integrates the idea...

... and management of the business relationship in the context of an emerging market. This paper is based on qualitative interviews with 15 spare-parts resellers in the Tunisian automotive industry. The authors take a monadic view, interviewing resellers about their relationships with their wholesalers...

... proceed to describe and discuss the research method. Latin America Business environment Marketing capabilities Qualitative research Emerging markets Knowledge, resources and capabilities are central themes of growing and profitable organizations (Bean and Robinson, 2002 ; Day...

... pertains to the “degree to which the assumptions embodied in the other four elements have been articulated and codified” (Shrivastava and Mitroff, 1983 , p. 166); and Metaphors: symbolic constructions of the firm’s world in meaningful ways. Performance Emerging markets Relationship...

...Kofi Q. Dadzie; Charlene A. Dadzie; Alvin J. Williams Purpose This study aims to examine how various components of interpersonal trust (affective and cognitive) influence the duration of buyer-seller relationships in the emerging market (EM) context of a heterogeneous market structure dominated...

... the context of B2B insurance selling. Design/methodology/approach Using a sample of 380 business‐to‐business insurance salespersons from an emerging market (India) to validate their model, the authors tested several hypotheses using structural equation modeling (SEM). Findings The results suggest...

... constraints. The actual outsourcing decision depends on the nature of these components. Russia Finland International business Business development Business environment Corporate strategy Emerging markets Institutional analysis Outsourcing Purchasing The increasing importance of emerging...