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1-20 of 27
Keywords: Firm performance
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Journal Articles
Strategic orientation and innovation culture: catalysts for success in the dynamic Turkish IT industry
Available to Purchase
Journal of Business & Industrial Marketing (2025) 40 (4): 1046–1064.
Published: 23 April 2025
...Asghar Afshar Jahanshahi; Fatma Sonmez Cakir; Zafer Adiguzel; Nimet Karaaslan Purpose This study investigated the intricate relationships among strategic orientation, innovation culture, market turbulence, firm performance and innovation performance within information technology (IT) companies...
Journal Articles
AI-driven competitive advantage: the role of personality traits and organizational culture in key account management
Available to PurchasePrashant Mehta, Debarun Chakraborty, Nripendra P. Rana, Anubhav Mishra, Sangeeta Khorana, Kaouther Kooli
Journal of Business & Industrial Marketing (2025) 40 (2): 543–569.
Published: 31 January 2025
... of artificial intelligence (AI) technologies. The study also depicts the effect of the adoption of AI technologies on competitive advantage and firm performance. Design/methodology/approach The study examines how the adoption of AI technologies impacts firms’ competitive advantage and performance. The study...
Journal Articles
Servitization and firm performance: a p-curve analysis
Available to PurchaseHengky Latan, Ana Beatriz Lopes de Sousa Jabbour, Charbel Jose Chiappetta Jabbour, Murad Ali, Moacir Godinho Filho
Journal of Business & Industrial Marketing (2025) 40 (1): 156–172.
Published: 12 December 2024
... or absence of evidential value in published findings within the field of servitization research. Specifically, it evaluated whether the findings of published articles on the relationship between servitization and firm performance were free from p-hacking and selective reporting practices. Design...
Includes: Supplementary data
Journal Articles
Digital-based business model design and firm performance: the mediating role of ambidextrous innovation
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (11): 2309–2324.
Published: 19 July 2024
.... However, the effect of digital-based BMD on firm performance and the underlying mechanisms are unclear. Based on dynamic capability theory, this paper aims to introduce a framework elaborating on how digital-based novelty- and efficiency-centered BMD impact firm performance. Design/methodology/approach...
Journal Articles
Leveraging strategic network resources into firm performance: the roles of dynamic capabilities and platform monitoring
Available to Purchase
Journal of Business & Industrial Marketing (2024) 39 (9): 1907–1921.
Published: 21 May 2024
...Lixin Sheng; Jianlin Wu; Jibao Gu Purpose Drawing from the resource-based view (RBV), this study aims to develop a parsimonious model in the context of digital platforms that links strategic network resources (SNR) and firm performance through considering dynamic capabilities (DC) as important...
Journal Articles
Business ties, adaptive capability and technological turbulence: implications for SMEs’ performance in Turkey
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Journal of Business & Industrial Marketing (2024) 39 (3): 568–580.
Published: 12 September 2023
...Cevahir Uzkurt; Emre Burak Ekmekcioglu; Semih Ceyhan Purpose Based on the dynamic capability theory, the purpose of this study is to examine the mediating role of the adaptive capability of small- and medium-sized enterprises (SMEs) on the relationship between business ties and firm performance...
Journal Articles
Examining the functionality of digital platform capability in driving B2B firm performance: evidence from emerging market
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Journal of Business & Industrial Marketing (2023) 38 (9): 1941–1957.
Published: 10 November 2022
...Longjun Liu; Jing Long; Qing Fan; Wenhai Wan; Ruhong Liu Finally, the mechanism, digital platform capability influencing firm performance, has not been well explored in the literature. Current studies focus on how digital platform capability drives performance at the macro-strategic level...
Journal Articles
The role of supply chain resilience and absorptive capacity in the relationship between marketing–supply chain management alignment and firm performance: a moderated-mediation analysis
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Journal of Business & Industrial Marketing (2023) 38 (7): 1545–1561.
Published: 06 October 2022
...Mohammad Asif Salam; Saleh Bajaba Purpose This paper aims to adopt a resource-based view (RBV) to investigate the link between marketing (MRKT)–supply chain management (SCM) alignment, supply chain resilience (SCR) and firm performance. It aims to cover two gaps in the SCM literature: the missing...
Journal Articles
How and when does internal and external social media use for marketing impact B2B SME performance?
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Journal of Business & Industrial Marketing (2023) 38 (8): 1607–1622.
Published: 14 September 2022
...Graciela Corral de Zubielqui; Janice Jones Purpose Despite its potential as a new source of competitive advantage, the performance implications of social media (SM) marketing (SMM) are not well understood. This study aims to investigate how and when SMM matters to firm performance, analysing...
Journal Articles
The strategic role of firm agility in the relationship between IT capability and firm performance under the COVID-19 outbreak
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Journal of Business & Industrial Marketing (2023) 38 (5): 1041–1054.
Published: 25 July 2022
...Bingfeng Bai; Ki-Hyun Um; Hanna Lee Purpose Leveraging theory from the dynamic capability literature, this study aims to explore how information technology (IT) capability influences firm agility and subsequently translates into firm performance. Design/methodology/approach This study examines...
Journal Articles
The impact of coercive pressure and ethical responsibility on cross-functional green management and firm performance
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Journal of Business & Industrial Marketing (2023) 38 (5): 1015–1028.
Published: 12 July 2022
... Publishing Limited Licensed re-use rights only Firm performance Ethical responsibility Coercive pressure Cross-functional green management Many of the financial gains in firms come at the expense of excessive resource consumption and environmental degradation (Zhang et al., 2019...
Journal Articles
Investigating information processing paradigm to predict performance in emerging firms: the mediating role of technological innovation
Available to Purchase
Journal of Business & Industrial Marketing (2023) 38 (4): 724–735.
Published: 17 May 2022
... aims to investigate the influence of the information processing paradigm (information sharing and quality) on firm performance using organizational information processing theory (OIPT) in emerging marketing. This research also pursues to explore the underpinning mediation mechanism of technological...
Journal Articles
Strategic alliances and firms’ chances to survive “black swans” in B2B industries
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Journal of Business & Industrial Marketing (2023) 38 (3): 444–462.
Published: 29 March 2022
... in firms’ core structures – their stated goals, authority structure, core technologies and marketing strategies – to adapt to business jolts have adverse effects on firm performance. Firms’ existing B2B strategic alliances moderate the effects negatively by outsourcing different goals, authority structures...
Journal Articles
The impact of decision-making styles (effectuation logic and causation logic) on firm performance: a meta-analysis
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Journal of Business & Industrial Marketing (2023) 38 (1): 85–101.
Published: 21 March 2022
...Yun Zhang; Zhihong Li; Yongzhong Sha; Kehu Yang As two essential styles of firm decision-making, the relationships among effectuation logic, causation logic and firm performance are unclear. It is helpful to deepen the understanding of reasoning theory and the process of decision-making...
Journal Articles
CRM system implementation and firm performance: the role of consultant facilitation and user involvement
Open Access
Journal of Business & Industrial Marketing (2022) 37 (13): 19–32.
Published: 11 January 2022
... can be contacted at: harri.terho@utu.fi 10 08 2021 03 12 2021 09 12 2021 This research probes into the largely unexplored interactions between CRM CR, UI, APP and REQ. Using these parameters, this model successfully predicts CRM SQ and firm performance. customer...
Journal Articles
Co-exploitation (or co-exploration) vs go it alone? The role of alliance learning capability on firm performance
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Journal of Business & Industrial Marketing (2022) 37 (5): 1045–1062.
Published: 23 September 2021
... collaborating with others at high levels of alliance learning capability. In contrast, firms perform better by going alone in exploitation activities at low levels of alliance learning capability. Practical implications Firms may complement internal efforts of exploitation or exploration by co-developing...
Journal Articles
Relational governance, organizational unlearning and learning: implications for performance
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Journal of Business & Industrial Marketing (2021) 36 (3): 469–492.
Published: 13 October 2020
... Licensed re-use rights only Drawing on the literature on dynamic skills, this study builds upon and empirically tests a conceptual model that connects business and political ties, organizational unlearning, organizational learning and firm performance. Specifically, this study suggests...
Journal Articles
Networking capability and firm performance: the mediating role of market orientation and business process agility
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Journal of Business & Industrial Marketing (2021) 36 (9): 1646–1664.
Published: 03 September 2020
...Randy Kurniawan; Dyah Budiastuti; Mohammad Hamsal; Wibowo Kosasih The findings provide a practical foundation for the organisation’s networking capability to be framed by market orientation and business process agility to enhance firm performance. The results indicate that market...
Journal Articles
Pure or ambidextrous strategy? A study of responsive and proactive market orientations in industrial firms
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Journal of Business & Industrial Marketing (2020) 35 (6): 1001–1010.
Published: 25 February 2020
... The purpose of this study is to investigate the environmental conditions (i.e. competitive intensity) under which a pure strategy or an ambidextrous strategy of implementing responsive market orientations (RMOs) and/or proactive market orientations (PMOs) is more advantageous for firm’s performance...
Journal Articles
Effect of B2B advertising on firm’s market value: CSR as a strategic complement
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Journal of Business & Industrial Marketing (2020) 35 (5): 895–908.
Published: 10 January 2020
... be a strategic complement to advertising and reinforce the latter’s positive effect on a firm’s performance in two logics: signaling mechanism and defensive mechanism. Using the Kinder, Lydenberg, and Domini database and final data obtained from Compustat, the authors applied fixed effect regression analysis...
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