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Keywords: Firm performance
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Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (4): 1046–1064.
Published: 23 April 2025
...Asghar Afshar Jahanshahi; Fatma Sonmez Cakir; Zafer Adiguzel; Nimet Karaaslan Purpose This study investigated the intricate relationships among strategic orientation, innovation culture, market turbulence, firm performance and innovation performance within information technology (IT) companies...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2025) 40 (1): 156–172.
Published: 12 December 2024
... or absence of evidential value in published findings within the field of servitization research. Specifically, it evaluated whether the findings of published articles on the relationship between servitization and firm performance were free from p-hacking and selective reporting practices. Design...
Includes: Supplementary data
Journal Articles
Journal of Business & Industrial Marketing (2024) 39 (11): 2309–2324.
Published: 19 July 2024
.... However, the effect of digital-based BMD on firm performance and the underlying mechanisms are unclear. Based on dynamic capability theory, this paper aims to introduce a framework elaborating on how digital-based novelty- and efficiency-centered BMD impact firm performance. Design/methodology/approach...
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (8): 1607–1622.
Published: 14 September 2022
...Graciela Corral de Zubielqui; Janice Jones Purpose Despite its potential as a new source of competitive advantage, the performance implications of social media (SM) marketing (SMM) are not well understood. This study aims to investigate how and when SMM matters to firm performance, analysing...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (3): 444–462.
Published: 29 March 2022
... in firms’ core structures – their stated goals, authority structure, core technologies and marketing strategies – to adapt to business jolts have adverse effects on firm performance. Firms’ existing B2B strategic alliances moderate the effects negatively by outsourcing different goals, authority structures...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (3): 469–492.
Published: 13 October 2020
... Licensed re-use rights only Drawing on the literature on dynamic skills, this study builds upon and empirically tests a conceptual model that connects business and political ties, organizational unlearning, organizational learning and firm performance. Specifically, this study suggests...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (6): 1001–1010.
Published: 25 February 2020
... The purpose of this study is to investigate the environmental conditions (i.e. competitive intensity) under which a pure strategy or an ambidextrous strategy of implementing responsive market orientations (RMOs) and/or proactive market orientations (PMOs) is more advantageous for firm’s performance...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (5): 895–908.
Published: 10 January 2020
... be a strategic complement to advertising and reinforce the latter’s positive effect on a firm’s performance in two logics: signaling mechanism and defensive mechanism. Using the Kinder, Lydenberg, and Domini database and final data obtained from Compustat, the authors applied fixed effect regression analysis...

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