... strategies: Marketing strategy First-mover advantage Marketing management Market entry Entry Timing Premium Late-mover advantage “Time Is on My Side”. – The Rolling Stones, 1964 Both the shift in weight toward late-mover advantage and the call for firms to avoid being first-movers were...

... influence on individual ethical position, vocational socialization and work-related norms has not been empirically examined in ethical contexts for business decision-making. Marketing Ethics Marketing management Individual ethical position Need for cognition (NFC) Vocational socialization...

... in the literature. We believe that marketing innovation can help to improve an organization’s results, even in times of economic crisis. Marketing innovation Marketing management Product innovation Natalia Medrano is the corresponding author and can be contacted at: natalia.medrano@unirioja.es...

... innovation practices at the project level. It also provides an extended model of market opportunity analysis for high technology markets. © Emerald Group Publishing Limited 2016 Decision-making New product development Pharmaceuticals industry Technological innovation Marketing management...

... marketing Marketing management Lead times An executive summary for managers can be found at the end of this article. The objective of this paper is to provide a framework for the monitoring and early detection of external factors to the firm that have the potential to threaten its markets...

... process perspective, encompassing marketing and sales as development activities as well. Two elements are central in the proposal: customer selection and alignment. © Emerald Group Publishing Limited 2006 Accounts management Key accounts Sales management Marketing management Industrial...

... Limited 2006 Purchasing Marketing management Electronic commerce Procurement Internet marketing Spain An executive summary for managers and executive readers can be found at the end of this article. Since the discovery of the internet as a new communication medium it has became...

... industrial buyers. The researchers provide evidence as to the dimensionality of PSIC and its relationship to other variables characteristic of the buyer‐seller relationship. © Emerald Group Publishing Limited 2004 Personal selling Sales Conflict Marketing management Buyer‐seller relationships...

... transaction‐ or relationship‐driven, and that it can and should increasingly often be viewed as an information‐handling problem. First identifies what are considered to be the main tasks facing a marketing manager, and then interpret how these tasks may be managed in each of the transaction‐, relationship...

...Lyndon Simkin The literature has for more than two decades warned of operational, organizational, dysfunctional, market and managerial barriers hindering the actioning of marketing plans and indeed acting as hurdles impeding the very activities at the heart of effective marketing management. Many...

... Limited 1999 Business‐to‐business marketing Key accounts Relationship marketing Marketing management Relationship marketing is now being hailed as the new emerging marketing paradigm, supplanting the “4Ps” or stimulus‐response model which has dominated the marketing literature for so...

... management teams. Implications for marketing management are provided and areas for future research are detailed. © MCB UP Limited 1999 Business Key accounts Relationship marketing Marketing management USA The business‐to‐business sales environment of today is increasingly complex (e.g...

... who are looking for a simpler way to understand the complexities of global product competition. As a result of reading and understanding this book, according to the authors, marketing managers will have a clearer understanding of the complexities of dynamic competition. Product planners will gain...

... information Marketing management Small firms Many small manufacturers now perceive foreign marketing as a necessary component of their overall business strategies. Exporting among such companies is frequently seen as a means to expand market base, counter and monitor growing foreign competition...

... exist for those surveyed, and it is quite possible that such differences also exist in the general population. Industrial marketing managers involved in satisfying shipper needs must gain an appreciation of actual shipper needs in order to develop service mixes which will satisfy those needs more...