Keywords: Organizational performance
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Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (13): 239–263.
Published: 01 November 2023
... gaps, the objectives of this study are as follows. First, this study investigates how asset specificity affects servitization, especially when servitization is defined as an asset-light resource. Second, the study explores the value creation and organizational performance of servitization innovation...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (2): 281–291.
Published: 14 July 2020
...-seller relationships Signaling theory Business-to-business marketing Organizational performance Sponsorship-linked marketing Survival analysis While numerous studies have investigated the returns firms receive for their investments in sponsorship, no study to date has examined the potential...
Journal Articles
Journal of Business & Industrial Marketing (2021) 36 (1): 97–110.
Published: 25 June 2020
... the perspective of the internal and external relationships among the various parties. Consequently, the important issue of what internal and external resources affect the execution of a cloud supply chain specifically as it relates to cycle time and organizational performance deserves investigation with specific...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (2): 194–207.
Published: 02 March 2015
...). Taking account of this issue, we focus on marketing resource possession–resource deployment capability at the business process level in the context of MO, marketing resources, marketing resource deployment and marketplace performance (both customer- and firm-level). Mediation Organizational...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (6): 449–453.
Published: 30 June 2014
... of innovations. Research limitations/implications – There is a need for empirical validation of the linkages proposed in this conceptual paper. Practical implications – This “triadic connect” between EO, IN and entrepreneurship or new entry is a source of or key driver of organizational performance...
Journal Articles
Journal of Business & Industrial Marketing (2014) 29 (1): 63–74.
Published: 16 January 2014
... Limited 2014 Organizational culture Relationship marketing Business-to-business marketing Organizational performance organizational learning Data quality An executive summary for managers and executive readers can be found at the end of this article. There is a growing...
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (7): 565–576.
Published: 16 August 2013
... responsive and proactive market orientation. The paper also makes some managerial recommendations. Michael Song can be contacted at: songmi@umkc.edu © Emerald Group Publishing Limited 2013 Market orientation Organizational performance Environmental determinants Responsive market...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (5): 455–461.
Published: 07 June 2013
... interviews conducted with participants from a variety of industries where they discuss how the Great Recession has affected their businesses, and the resulting impact on marketing. Recession Marketing Innovation Economic cycles Marketing strategy United States of America Organizational performance...
Journal Articles
Journal of Business & Industrial Marketing (2013) 28 (4): 317–334.
Published: 05 April 2013
... Business performance Organizational performance Taiwan An executive summary for managers and executive readers can be found at the end of this article. Strategic choice has been depicted as a pattern of resource and capability committing choices done by managers in the firm (Andrews, 1971...
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (7): 521–526.
Published: 17 August 2012
... sharing is seen as a form of collaborative communication that promotes trust and supports business growth. Business relationships Information sharing Relationship development Mutual disclosure Multi‐contact Organizational performance Information exchange Business relationships have been...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (6): 497–507.
Published: 27 July 2012
... is developed and empirically tested through survey data obtained from 113 Turkish B2B companies. Findings The results indicate that CRM adoption has a significant positive effect on both customer satisfaction and organizational performance in B2B settings. CRM adoption is also found to affect...

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