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1-8 of 8
Keywords: Relationship management
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Journal Articles
Journal of Business & Industrial Marketing (2023) 38 (5): 1055–1086.
Published: 29 July 2022
...Flevy Lasrado; Park Thaichon; Munyaradzi W. Nyadzayo Purpose In the past few decades, relationship management (RM) theory and RM strategies in business-to-business (B2B) contexts have evolved tremendously, driven by constant innovation. Hence, the purpose of this study is to understand the trends...
Journal Articles
Journal of Business & Industrial Marketing (2020) 35 (11): 1659–1672.
Published: 30 March 2020
...Lin Han Shao; Tatiana Bouzdine-Chameeva; Renaud Lunardo Export performance Relationship management Psychic distance Wine trade Skyrocketing innovation in information technology, improvements in logistics and free trade agreements have led to profound changes that contribute...
Journal Articles
Journal of Business & Industrial Marketing (2019) 34 (2): 463–473.
Published: 14 December 2018
... upon literature from three key disciplines, service quality, relationship marketing and project management, to address the gaps in the current literature related to customer relationship management in the B2B client–agency context. Project management Relationship management Agency relationship...
Journal Articles
Marcella Brito Galvão, Raíssa Corrêa de Carvalho, Lucas Ambrósio Bezerra de Oliveira, Denise Dumke de Medeiros
Journal of Business & Industrial Marketing (2018) 33 (5): 706–716.
Published: 04 June 2018
... on customer relationship management (CRM) in the context of an emerging economy. Design/methodology/approach This study analyzes different models of CRM in the literature and defines a loyalty approach for SMEs in the service sector. It is characterized as exploratory research, with a qualitative approach...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (2): 240–250.
Published: 05 March 2018
... innovation. Open innovation Relationship management Networks Knowledge-based view Interfirm The phenomena of open innovation include business models, strategies and processes that leverage “purposeful inflows and outflows of knowledge to accelerate internal innovation, and expand the markets...
Journal Articles
Journal of Business & Industrial Marketing (2017) 32 (1): 153–166.
Published: 06 February 2017
... of a context, the clothing industry, where downstream relationships represent an important source of competitive advantage. Relationship management Clothing industry Transaction cost economics Intention to expand a business relationship Mature business relationship Craft agreements can be used...
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (2): 129–138.
Published: 02 March 2015
... strategy Relationship management Supplier relationships Management Service quality Suppliers H1Top management support positively influences the effective management of strategic supplier relationships. H2Technological preparedness positively influences the effective...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (7): 564–571.
Published: 17 August 2012
... relationship management overview relevant to both academics and practitioners. Susanne Wiatr Borg can be contacted at: swb@sam.sdu.dk © Emerald Group Publishing Limited 2012 The aim of this article is to address this call in the literature and provide a comprehensive “helicopter” framework which...
