Keywords: Relationship management
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (5): 706–716.
Published: 04 June 2018
... on customer relationship management (CRM) in the context of an emerging economy. Design/methodology/approach This study analyzes different models of CRM in the literature and defines a loyalty approach for SMEs in the service sector. It is characterized as exploratory research, with a qualitative approach...
Journal Articles
Journal of Business & Industrial Marketing (2018) 33 (2): 240–250.
Published: 05 March 2018
... innovation. Open innovation Relationship management Networks Knowledge-based view Interfirm The phenomena of open innovation include business models, strategies and processes that leverage “purposeful inflows and outflows of knowledge to accelerate internal innovation, and expand the markets...
Journal Articles
Journal Articles
Journal of Business & Industrial Marketing (2015) 30 (2): 129–138.
Published: 02 March 2015
... strategy Relationship management Supplier relationships Management Service quality Suppliers H1Top management support positively influences the effective management of strategic supplier relationships. H2Technological preparedness positively influences the effective...
Journal Articles
Journal of Business & Industrial Marketing (2012) 27 (7): 564–571.
Published: 17 August 2012
... relationship management overview relevant to both academics and practitioners. Susanne Wiatr Borg can be contacted at: swb@sam.sdu.dk © Emerald Group Publishing Limited 2012 The aim of this article is to address this call in the literature and provide a comprehensive “helicopter” framework which...

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