... projectors Promises Relationship marketing Transactional analysis Economic theory Property rights theory covers an array of transactions that extends far beyond the narrow spot occupied by the classical goods vs money exchange. This so‐called discrete exchange is just one very specific case...

... of customer, retention rate and ROI), and this variable is in turn associated with increased business growth (sales and net income growth), establishing a link between customer information management and performance (Figure 5). Customer information Databases Relational databases Transactional analysis...

... that the process is one of tactical implementation rather than strategic redirection. This is not confirmed by the research, which provides an alternative model to understand and manage relationships. © Emerald Group Publishing Limited 2007 Transactional analysis Relationship marketing Business...

... on these frameworks are presented in Table II . © MCB UP Limited 2001 Business‐to‐business marketing Purchasing Transactional analysis The purchasing research field When we compare current literature and research within the purchasing and marketing disciplines, one striking observation...

...,indicating the attractiveness of the relationship relative to others (Thibaut and Kelley, 1959). © MCB UP Limited 1995 Channel management Channel relationships Contract law Office equipment Strategy Supplier relations Transactional analysis Empirical works by Palay (1985...