... Relational contract theory Discrete exchange Relational exchange Exchange projectors Promises Relationship marketing Transactional analysis Economic theory The exchange‐concept was instrumental in developing marketing as an academic discipline. Bagozzi introduced it as the basis for defining...

... of both net income growth and sales growth. © Emerald Group Publishing Limited 2008 Customer information Databases Relational databases Transactional analysis An executive summary for managers and executive readers can be found at the end of this issue. There is a paucity...

... that the process is one of tactical implementation rather than strategic redirection. This is not confirmed by the research, which provides an alternative model to understand and manage relationships. © Emerald Group Publishing Limited 2007 Transactional analysis Relationship marketing Business...

... is deepened (Williamson, 1981, 1991b). Resource‐dependence theory Business‐to‐business marketing Purchasing Transactional analysis The purchasing research field When we compare current literature and research within the purchasing and marketing disciplines, one striking observation...

... Channel management Channel relationships Contract law Office equipment Strategy Supplier relations Transactional analysis The essence of channel management is to bring order and coordination to elements influencing channel relationships. Recently, marketers have investigated relationship...