Skip to Main Content
Article navigation
Volume 1, Issue 3
1 March 1984
Journal of Consumer Marketing Cover Image for Volume 1, Issue 3
Review Article| March 01 1984

THE STRATEGIC PLATFORM AN ESSENTIAL MARKETING MANAGEMENT TOOL

Theodore Karger
Theodore Karger
President of The Nowland Organization, Inc.
Search for other works by this author on:
This Site
PubMed
Google Scholar
Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1200
Print ISSN: 0736-3761
© MCB UP Limited
1984
Journal of Consumer Marketing (1984) 1 (3): 61–69.
https://doi.org/10.1108/eb008108

A strategic platform is the blue‐print for managing an established business or new product introduction. This article indicates the kinds of problems companies experience if they do without such a blueprint. A demonstrably successful procedure for defining a strategic platform is described…

This content is only available via PDF.
© MCB UP Limited
1984
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental
This article is also available for rental through DeepDyve. Read this now at DeepDyve
874 Views
View Metrics
Impact of parasocial relationships with social media influencers on luxury brand purchase intention: moderating role of xenocentrism
Exploring the extended self in an Eastern culture: the identity formation of Generation X Kuwaiti women
Beyond the label: unpacking consumer responses to eco-friendly claims
Designing service recovery with purpose: shifting consumer preferences toward prosocial recovery

Suggested Reading

Maytag: Takeover Strategies
Kellogg School of Management (January,2017)
Mechatronic Innovation in Switch Assembly
Assembly Automation (April,1993)
Why are firms with entrenched managers more likely to pay dividends?
Review of Accounting and Finance (February,2009)
Parameter adaptation of simplified switched reluctance motor model using Newton and Gauss-Newton signal fitting methods
COMPEL (May,2017)
Making education and training work: case studies of good practice
Education + Training (October,2000)

Related Chapters

Essential Work, Inessential Workers?
Essentiality of Work
Assessing Essential Science of Nascent Inquirers
Technology-Based Assessments for 21st Century Skills: Theoretical and Practical Implications from Modern Research
Essential Workers in the United States: An Intersectional Perspective
Essentiality of Work

Recommended for you

These recommendations are informed by your reading behaviors and indicated interests.

Cited By

Google Scholar
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal