An integrated framework examining sustainable green behavior among young consumers Available to Purchase

Siti Aqilah Jahari is a Lecturer in Marketing at Monash University, where she also received her PhD. Her research interests are in consumer behavior, tourism marketing and sustainability. Dr Jahari has published her work across various journals such as Tourism Management, Tourism Recreation Research, as well as international conferences such as American Marketing Association (AMA), European Marketing Academy Conference (EMAC) and Society for Marketing Advances (SMA).

Ashley Hass is a fourth-year Doctoral candidate in Marketing at Texas Tech University in Lubbock, Texas, USA. She received her BA degree in Business Administration from Polk State College in Winter Haven, Florida, and her MBA degree with distinguished honors from St. Mary’s University in San Antonio, Texas. Her research has been published in the Journal of Macromarketing and Marketing Education Review, among others. Her research interests include digital brand communities, social media influencers, digital wellness and the scholarship of teaching and learning.

Izian Binti Idris holds a PhD in Marketing (University of Liverpool, UK); MA Marketing and BSc (Hons) Urban Estate Management (Liverpool John Moores University, UK). She teaches Marketing Communications and Advertising and Promotions for a number of years both undergraduate and postgraduate. She has served industries for many years and is actively publishing within journals and books that are related to marketing communications and marketing gerontology.

Mathew Joseph is the Emil Jurica Distinguished Professor of Marketing at St. Mary’s University, San Antonio, TX, USA. He holds an MBA degree from the Southeast Missouri State University and a PhD degree from the University of Waikato in New Zealand. He is the author of a number of articles in the areas of cross-cultural marketing, service quality, marketing strategy, health-care marketing, electronic marketing, service technology, international advertising, marketing to Asia and Latin America and marketing education.