Issues

Expanding the experiential advantage model: exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy

Bin Li; Sijun Wang; Li Lei; Fangjun Li
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An integrated framework examining sustainable green behavior among young consumers

Siti Aqilah Jahari; Ashley Hass; Izian Binti Idris; Mathew Joseph
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The moderating impact of product shadows on ad effectiveness perceptions for gestalt versus component product frames, product presentation color, and consumer visual processing modes

Nazuk Sharma; James R. Stock
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Brand love and ethnic identification: the mediating role of brand attachment among African American consumers

Rozbeh Madadi; Ivonne M. Torres; Reza Fazli-Salehi; Miguel Ángel Zúñiga
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Judging an Airbnb booking by its cover: how profile photos affect guest ratings

Hyunkyu Jang
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