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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024736. When citing the article, please cite: Kjell Grønhaug, Paul S. Trapp, (1988), “PERCEIVED SOCIAL CLASS APPEALS OF BRANDED GOODS AND SERVICES”, Journal of Services Marketing, Vol. 2 Iss: 3, pp. 71 - 76.

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