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Issue
1 January - Volume 6, Issue 1, Pages 5 - 69
1 February - Volume 6, Issue 2, Pages 5 - 70
1 March - Volume 6, Issue 3, Pages 5 - 75
1 April - Volume 6, Issue 4, Pages 5 - 71
Volume 6, Issue 1
1 January 1989
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ISSN
0736-3761
EISSN
2052-1200
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Share of Heart: What is it and How can it be Measured?
Ellen Day
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Promotion Investments that Keep Paying Off
Ajay Bhasin
;
Roger Dickinson
;
Christine G. Hauri
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William A. Robinson
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Winning by Being the First to Market... or Second?
D.W. Haines
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R. Chandran
;
A. Parkhe
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