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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002721. When citing the article, please cite: (1989), “Should smaller firms use third world methods to enter third world markets: the project head as point man overseas”, Journal of Business & Industrial Marketing, Vol. 4 Iss: 1, pp. 17 - 2.
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© MCB UP Limited
1989
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