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Issue
1 January - Volume 6, Issue 1, Pages 5 - 69
1 February - Volume 6, Issue 2, Pages 5 - 70
1 March - Volume 6, Issue 3, Pages 5 - 75
1 April - Volume 6, Issue 4, Pages 5 - 71
Volume 6, Issue 4
1 April 1989
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ISSN
0736-3761
EISSN
2052-1200
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A Team Approach to New Product Development
Frank G. Bingham
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Charles J. Quigley
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titled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
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Capitalizing on Brand Extensions
Tom Buday
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China’s Consumer Market: How are US Products Perceived?
Adam C. King
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Stephen W. McDaniel
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Strategically Desirable Brand Name Characteristics
Kim Robertson
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