Issues

Misplaced marketing Read Homer Simpson’s lips: “Don’t do drugs!”

Catharine M. Curran; Jef I. Richards
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Effect of assimilation on consumer susceptibility to interpersonal influence

Denver D’Rozario; Pravat K. Choudhury
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Consumers’ perceptions of the country‐of‐origin effect on purchasing intentions of (in)conspicuous products

Francis Piron
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Fanatical consumers: towards a framework for research

James Redden; Carol J. Steiner
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Antecedents of green purchases: a survey in China

Ricky Y.K. Chan; Lorett B.Y. Lau
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Book Review

Strategic Marketing for the Digital Age

Alan Tse
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Global Marketing for the Digital Age

David R. Fortin
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What Kids Buy and Why

Patricia Laidler
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How Advertising Works – The Role of Research

Audhesh K. Paswan
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Eating the Big Fish: How Challenger Brands Can Compete against Brand Leaders

Michael Enright
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The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom

Jan Owens
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Reconnecting with Customers – Building Brands and Profits in the Relationship Age

Tevfik Dalgic
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