Issues

Misplaced marketing “Mine is the blue one on the left”: function and dysfunction of pharmaceutical brand names

Herbert Jack Rotfeld
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Non‐functional motives for online shoppers: why we click

Andrew G. Parsons
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Profiling later aged female teens: mall shopping behavior and clothing choice

Susan Lee Taylor; Robert M. Cosenza
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Web vs campus store? Why students buy textbooks online

Brooke E. Foucault; Dietram A. Scheufele
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Systematic variation in purchase orientations across social classes

Paul Henry
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Book Review

The Customer Revolution: How to Thrive When Customers Are in Control

Janis Dietz
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The Knowledge Advantage

Audhesh Paswan
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Privacy‐enhanced Business: Adapting to the Online Environment

Charles A. McMellon
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Content Critical – Gaining Competitive Advantage through High‐quality Web Content

Colin Jevons
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